BLOG

You set up a Google AdWords account. You create mind-blowing copy. You roll out your campaign and wait for the sales to roll in. And you wait. And you wait. And you wait. Did you just burn money? Are all PPC campaigns as unpredictable as video poker? We need to drive leads, and we need to close sales. More often than not Google AdWords is the first place we turn to fill our pipeline. And for good reason. AdWords can