BEST PPC MANAGEMENT
SERVICES FROM A GOOGLE
AWARD-WINNING AGENCY
As a business owner or member of your organization’s leadership team, you likely play an integral role in driving growth and sales. You may even be tasked with the responsibility to find a digital marketing agency specializing in ppc management services to drive high-quality traffic that converts to sales, and that can expertly measure your performance to maximize your ROI from pay per-click advertising.
We deliver world-class Google Ad strategies with a consultative edge. As your paid search partner, you get a seasoned, creative, and boundary-pushing team, dedicated to shattering your current growth goals and building new ones.
Premier Google Partners
Being recognized as a top-performing agency by Google has its perks! In addition to benefiting from features, our direct line to Google provides insights you can’t get anywhere else.
Strategic Alignment
Your business goals and objectives are the foundation for your paid media strategy. You will know how we are scaling success in alignment with your goals every step of the way.
Programmatic YouTube Ads
We uncover high-impact targeting opportunities! on YouTube as we scale your campaigns, so we can reach your customers in the right place at the right time.
Data-Driven Future
Campaign success is built on data Using past, present, first-party, competitive, and trending data, our experts utilize AI and machine learning technologies to scale your success.
100% ROI Transparency
We are 100% transparent with your campaign profitability data, success metrics, and ROI, offering you anytime, any-device access to your performance.
Start Outperforming
Your Competition Today!
Get your paid media profit
analysis without paying a dime.
What is PPC?
Pay-per-click, more commonly referred to as PPC, is a digital marketing channel focused on advertising that allows businesses to pay a fee to have a link to your website appear on the search engine result page (SERP) when someone types in a specific product name, keyword, phrase, or product/service description. Google, for example, will display the ads created by your PPC management team to people who enter your website directly through the ad. Then Google charges you a fee for each “click” into your website.
When executed correctly by a Google certified PPC management expert like your team at National Positions, you can earn high-quality leads that come with a higher conversion rate, as PPC service providers are able to attract customers with a real pain point, who are looking for a product of a service like yours to be their ultimate solution. This means every ad needs to tell a narrative and make a connection with users while being data-driven and executed with purpose, and with National Positions driving your PPC management services, you will see a return on your investment.
OUTPERFORM. DON’T OUTSPEND.
How do we focus on quality results without inflating your budget?
We apply our proprietary GRACE methodology to every campaign to supercharge conversion rate throughout the customer journey, maximizing customer lifetime value (LTV).
As part of your custom strategy, we apply robust campaign testing, automation, and optimizations to improve quality leads and conversions. By layering rigorous business intelligence data, National Positions provides a formula for better results without blowing out your budget.
OMNICHANNEL IMPACT
The customer journey is far and wide, so we focus on connecting prospects with your message where the data shows us they’re likely to go next. We are not just a paid media powerhouse. We are an omnichannel marketing partner.
Complete Omnichannel Strategy Development
Customer Journey Mapping
Offline Conversion Data Implementation
Cross-Channel Campaign Attribution
100% Transparent ROI Insights
Robust Custom Cross-Channel Reporting
Dedicated Omnichannel Brand Managers
Omnichannel Lead & Conversion Tracking
What Sets Us Apart?
Endless A/B Testing
We test (and optimize) every part of your campaign—keeping costs low and returns high.
A "Results-First" Mindset
We don’t focus on clicks—we focus on driving the highest quality leads that deliver results.
Offline Conversion Tracking
We test (and optimize) every part of your campaign—keeping costs low and returns high.
100% Transparent Reporting
Our experts make your campaigns more valuable by injecting offline conversion data into the mix.
AI & Machine Learning
We leverage the latest in automated bid strategies to scale your campaign success faster.
Conversion Rate Optimization (CRO)
National Positions offers in-depth CRO to rapidly scale campaign success—because conversion is key.
FREQUENTLY ASKED QUESTIONS
IS PPC MANAGEMENT RIGHT FOR ME?
While PPC is often the best channel for businesses to use who are trying to target their most qualified customers, it may not always be the best strategic fit for some business models. When you call National Positions for a free PPC consultation, we will run a complimentary audit, compile a profile reflecting your target audiences, get a clear picture of your business model, products, and what your growth goals entail, and then we will paint a custom forecast based on the data we collect to see if PPC management services are the best use of your marketing dollars.
In some cases, companies that are a bad fit for PPC are ideal candidates for SEO.
For example, if your main keywords reflecting your products are extremely competitive and the cost per acquisition just doesn’t make practical sense. Then there are restrictions put in place by Google itself forbidding certain industries to promote their ads if the products are deemed to be “harmful” to others. , ads featuring tobacco / marijuana products, firearms, or anything related to or facilitating drug use would likely be denied by the search engine.
Then there is the subject of your budget to discuss.
When you have your PPC audit with one of our Google-certified specialists, we will be able piece together a complete profile and advise you on the best route to take for running a PPC campaign, or what other marketing channels may be better suited to help you achieve your sales goals.
PPC enables you to catch your buyer’s attention when they are already looking for your products and services and tapping into this kind of audience is a great way to gain a competitive edge in your industry and out-perform your competitors.
National Positions will orchestrate a custom PPC campaign to help you increase conversions and revenue for your organization with our PPC management services.
WHAT ARE THE MOST POPULAR PPC Terms AND DEFINITIONS?
It can certainly be frustrating to work with a PPC agency that uses industry terms and that lacks the communication skills necessary for fostering a prosperous relationship by engaging in a dialogue that’s mutually beneficial. However, it is important to learn some of the PPC terms and definitions so that you can get a better read on the monthly reporting that we will be sending to you, and that we will be reviewing with you in regularly scheduled meetings.
After all, if we are going to hold you accountable for giving us the information we need to run a successful PPC campaign, then you should simultaneously hold us accountable for our work. This means it is ideal to have a basic understanding of PPC terminology, as you will have an easier time in making sure we are giving you our very best. Some of the PPC terms to familiarize yourself with include the following:
Search Engine Marketing (SEM) – Search engine marketing is an umbrella term that encapsulates both paid advertising and organic search engine optimization. Its goal is to get your website link to appear high up in Google’s SERPs, send quality traffic to your site, and get more conversions. Keep in mind that not all paid ads are run through Google; social media paid ads can also be a strong pillar within your paid marketing strategy, and platforms like Facebook or Instagram could really amplify your growth opportunities.
Cost Per Click (CPC) – CPC is the amount one pays when a potential customer clicks on the ad. Think of your CPC as your bid in an auction that determines where you will appear in the search engines. Of course, a higher bid will (typically) lead to better ad placement. Your CPC should be set to the highest price you are willing to pay for a click on your ad, but what you pay is dictated by this formula: (competitor’s ad rank / your quality score) + 0.01 = Actual CPC.
Ad Rank – This is a value determined by the ads positioning on the search engine results page and is equal to “Maximum Bid × Quality Score”.
Clickthrough Rate – Your clickthrough rate (CTR) is the number of clicks your ad collects divided by the number of times your ad is shown. For example, if you had 12 clicks and 100 impressions, then your TR would be 12%.
Quality Score – Your quality score is awarded by the search engines based on the clickthrough rate of your ad measured against the average CTR in that position, as well as by the quality of your landing page, relevance of your keywords, and how you have performed on the SERP.
Cost Per Acquisition – Your cost per acquisition (CPA) is a KPI that measures how successful your PPC channel is performing. You must calculate the total spent to acquire new customers via specific campaigns / (#) new customers acquired through the same campaign = ($) cost per acquisition.
Maximum Bid – This reflects the maximum bid that you are willing to pay for every click your ad gets. People have the option to set their PC to manual in which they can determine the maximum bid for ads or enhanced which enables the search engines to automatically adjust your bid based on your goals. One such enhanced option requires bid strategies that adjust based on clicks and conversions.
Ad Group – A series of ads created within a campaign based on sets of appropriate keywords. A CPC can be set for each group.
Keywords – Keywords express the relevant terms used by target customers searching for your products or services. Keywords tell search engines which search queries or terms that you want your ad to be displayed next to in the SERPs. Your PPC managers will determine which keywords perform best, and a micro PC can be set for target keywords within the ads.
Landing Page – This critical piece of your PPC strategy is where potential customers end up once they click your PPC ad. This can be a dedicated webpage, a product description page, your homepage, or something else. Your PPC management team will make sure that all landing pages follow Google Best Practices to maximize conversions.
RevContent – RevContent is where content is promoted through PPC and has the same impact that a guest post might have when displayed on an external site. However, it is in the formation of an ad. Then your ad is displayed next to content relevant to the right keywords, and you will likely see an increase in traffic that’s highly engaged while potentially recapping the low CPC benefits.
ROAS – Return On Ad Spend (ROAS) is a very easy, revenue-based metric that tells you what the total revenue generated from a specific ad is, which is achieved by dividing the ad’s total spend. ROAS is a term that’s also used within social media paid ads, as well as other marketing channels.
Return on ad spend (ROAS) is one of the easiest revenue-based metrics to measure. It is simply the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel.
Landing Page – This critical piece of your PPC strategy is where potential customers end up once they click your PPC ad. This can be a dedicated webpage, a product description page, your homepage, or something else. Your PPC management team will make sure that all landing pages follow Google Best Practices to maximize conversions.
If you are interested in learning more about PPC and how the marketing channel works, be sure to mention this in your free consultation with one of our PPC team members, and if you wind up forming a partnership with National Positions, we will be sure to add an educational layer to every meeting and report sent.
UNDERSTANDING GOOGLE ADS / ADWORDS
How many times have you mentioned an Internet search in a conversation, and someone says, “I’ll have to Google that?” There is a reason why people don’t say “let me Bing that”; more than 92% of all Internet searches are performed using Google’s search engine, and this is why Google Ads is the dominant force of paid advertising. While there is ample opportunity here, this also means that many keywords are highly competitive and may require a larger ad spend.
WHAT ARE THE BENEFITS OF RUNNING PPC MANAGEMENT SERVICES?
Let’s examine the benefits of running PPC management services by breaking down the question into two specific areas: the value of PPC as a marketing channel, and the benefits you get from having a professional PPC agency team run your services as opposed to hiring an internal person.
If your business model is a great fit and you have the right budget, there are several benefits that PPC offers towards helping companies hit their growth goals. Some of these are as follows:
Cost effective – PPC ads are one of the most cost-effective methods for getting high-quality traffic to your website and more conversions.
Fast Results – While SEO is a progress and a long-play that builds organic equity, PPC can convert clicks into sales right away, and it can be used to nurture people through the funnel at a much faster rate than what organic strategies can turn.
Easy to Test / Control – PPC ads are easy to test and control.
Targeting – PPC ads collect data that can be used to analyze what converts, and strategies can be quickly adjusted to ensure the right audiences are being targeted.
Algorithm Updates – Google algorithm changes have virtually zero effect on PPC ads.
Visibility – PPC management teams can work with National Position’s SEO department to double and triple your visibility on Google; this can be done by getting your ad to appear on the same SERP where multiple organic links appear. This dominating presence will give people the impression that you are the best option to explore, and engagement will improve significantly.
Improve Other Marketing Channels – PPC data can be used to improve SEO strategies, and vice versa. This is why most of our PPC clients also do an SEO strategy, as the two channels can easily leverage one another to maximize performance and results.
As you can see, PPC offers businesses a great degree of value, but you just have to make sure you know how to read the data and translate it into a narrative that can be used to improve audience targeting, CTR, and conversions. However, if the person managing the account lacks the skills necessary to limit your ad spend and improve ROAS while being capable of analyzing competitor data and making agile decisions to the strategy to continue fostering growth, you will be wasting money along with a great window of opportunity.
WHY YOU SHOULD
WORK WITH NATIONAL
POSITION'S PPC
MANAGEMENT TEAM
Ultimately, results speak volumes, and National Positions is a leading digital marketing agency specializing in PPC management services that get our clients’ fast results while collaborating with clients in total transparency through a highly consultative process. Here are some of the many reasons why our customers say we offer the best PPC management services after coming to us from working with other Google Ads management teams:
Google Certified – Every National Positions employee on the marketing team is Google certified and regularly re-tested as a way to ensure that our clients get the best services that produce real results.
Marketing with a Purpose / Omni-Channel Marketing – Your goal isn’t to run PPC campaigns; it’s to increase sales using any means that’s profitable. When you partner with National Positions to manage your Google Ads campaigns, we will determine if other marketing channels can be used to increase sales and better position you to hit your revenue targets and achieve all of your growth goals. Often, there are amazing opportunities within SEO, marketing automation, and paid social advertising to work simultaneously with your PPC channel to significantly maximize results.
Full Transparency – As a PPC management client, you get access to your team whenever you need to. We schedule meetings to support your needs, at times that work best for your schedule. We also offer clear, easy-to-read monthly and quarterly reports that bypass the complicated graphs and get straight to the point. We also meet with our PPC clients to go over the report to ensure that all questions are answered to give our clients all the information they need so they can continue to make the best investments in their marketing approach.
Experience – National Positions has been running proven PPC services for nearly 20 years with case studies demonstrating strong ROls across a wide range of industries. In addition, our team members each bring their own unique creativity, have an impressive educational background, and our team members have been managing PPC services for many years giving you a highly strategic team, which is a rare find.
Integrity – National Position’s motto is to “always do right by the customer”. This means we always find a solution to a problem; we deliver on everything we say we will, and we provide you with the ability to track and monitor our progress. We truly view each client as a mutual growth partner, and this means your company’s best interest is always upheld through every step of the relationship.
Data Ownership – We work directly with your ad account. This means that should you ever feel the need to take over the account yourself or work with another agency, you will retain ownership and all previous data within your add account. We don’t use any third-party systems to internal portals that hold back or retain any of your brand’s campaign data. Your account, your data, you always have access.
Extra Support – We go above and beyond by offering our clients the actual website support and landing page support they need. Tech support also comes with daily backups, administration services, and ensuring that security measures are always held in place. There is no autopilot here; we have you covered in real-time.
lncreased Ad Performance – National Positions exclusively offers AdBeacon, a platform that boosts ad performance and profitability by analyzing first-party data.
ACCELERATE YOUR BUSINESS GROWTH WITH
NATIONAL POSITIONS!
Is your current PPC management team doing the best job? Let’s find out! National Positions pay-per-click experts will run a free PPC audit on your account, book a complimentary consultation so we can go over the results with you and your team, and show you exactly what a profitable partnership looks like with National Positions and our award-winning PPC management team.
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