How to Be Mobile-Friendly for Online Success

June 19, 2017
Google is making mobile-friendliness a priority, so it has to be a priority for businesses seeking online success—but why? Put simply, very few people wait until they are in front of a desktop computer to do a search. Today, there’s a mobile computer in almost every pocket, so why would they wait? They won't--they'll find the sites that are mobile-friendly. According to Google, users in 10 countries, including the U.S., do the bulk of their searches via mobile devices.  Companies

Can You Hear Me Now? How to Strategize for Voice Search SEO

June 9, 2017
Things are changing again in the digital world. What was once a text-only platform--namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon's Echo or Apple's brand new HomePod. Google estimates that 20 percent of all searches conducted on mobile devices start with a voice request. Here’s the question: how are you going to handle the voice search SEO challenge? Voice Search SEO is a Whole

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Top 6 Reasons to Make it Mobile and Stay User-Friendly

March 10, 2017
Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

Top 5 Email Conversion Strategies for Small Businesses

February 9, 2017
TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for

5 Ways to Use Social Media for Local Customer Acquisition

January 18, 2017
5 Ways to Use Social Media for Local Customer Acquisition Wondering how you can engage local clients and turn prospects into acquisitions? We thought so—that’s why we’re offering these 5 ways to use social media for local customer acquisition. At the top of your “must-do” list should be mainstream social media campaigns, no matter what your target audience or industry. A record-breaking number of users are swarming Facebook these days, and not just once or twice a day. The social

Growth Tactic #3: Customer Communication: Live Chat

January 10, 2017
Live chat is a time-tested tool for developing and retaining good customer relations. Learn how to make the most of it in our next tactic for your 100-Day Digital Growth Plan. This guide to building consumer loyalty is just one more in our series of tips and insights to keep you learning and growing well into 2017! Overview - Customer Communication: Live Chat Your customers have a lot to tell you–it’s your job to make sure you’re there to listen. Although it’s
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