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  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers you can bring back.  To sustain, scale, and send your revenues higher year after year, you need to keep enticing your customer base to come back for more. Will you need some new customers? Yes, of course. But continuously “churning and burning” through new customers will only make your job

Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is

Email marketing has been around for as long as the internet has existed. The idea of having unbridled reach to potential customers and clients worldwide meant tapping into a massive, untapped market. For years, email marketing was one of the only methods many big and small businesses used to approach customers.  Then, with the advent of other forms of marketing like SEO, social media, and SMS, many business owners came to see email as an outdated option and migrated their

SMS marketing has long been a criminally underappreciated form of reaching out to potential clients and customers. With multiple sources reporting SMS marketing reaching an opening rate of 98%, it’s a wonder there aren’t more businesses making use of this undervalued tool to boost sales, create rapport, and grow their brand.  Understanding how to leverage text marketing while remaining within the limits of national regulations is something every ecommerce business should prioritize. Not only will it help your business grow,