Growth Tactic #85 The Irresistible Email Pitch

May 4, 2017
Have you ever written an email so great that brand new prospects reply instantly, begging to jump on a call? Get ready to become very familiar with this outcome when you learn how email targeting will help you create The Irresistible Email Pitch. Growth Tactic #85 in your 100-Day Digital Growth Plan will have you pitching…with perfect pitch. OVERVIEW--The Irresistible Email Pitch  Over the past 84 Growth Tactics, we’ve talked about emails extensively, from educational campaigns to welcome emails to

Growth Tactic #74 Optimize Your Copy for Growth

April 19, 2017
Q: What’s the one thing that contains your whole business identity and carries your message to the world? A: Content! That may sound melodramatic, but when content converts, your bottom line grows. Content is just that important, and making it work for you takes conscious, detailed attention. No need to fear that you’re not up to the task—we’ll show you the shortcuts and tools that will help you Optimize Your Copy for Growth, in Growth Tactic #74 from your 100-Day

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Growth Tactic #49: Simplify Your Landing Page

March 15, 2017
Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up

15 Ways to AB Test Your Opt-in Forms

February 16, 2017
15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.

Growth Tactic #29: A/B Test Your Homepage

February 15, 2017
It’s so easy to get comfortable with your website. Once you have it up and running--whether it’s a new entry or a long-established site—you might be tempted to leave it alone and turn your attention to other challenges. In Growth Tactic #29: A/B Test Your Homepage, the latest in our 100-Day Digital Growth Plan series, we explain why that choice could be costing you money. Overview—A/B Test Your Homepage There’s a significant risk in leaving your homepage to fend for

Growth Tactic #22: Your CTA—Make it Personal

February 6, 2017
What does it take to get a response? Well, it might all depend on your call-to-action. Learn more about what makes the difference for great conversion growth in Growth Tactic #22: Your CTA—Make it Personal, our latest blog for your 100-Day Digital Growth Plan. Overview: Your CTA—Make it Personal We talked about A/B Testing your calls-to-action for better response in Growth Tactic #2. Now, let’s go a little deeper and look at your customer profile for ways to craft the
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