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DIGITAL MARKETING FAQs

What is SEO?

What’s the difference between SEO and SEM?

SEO (search engine optimization) is essentially a subset of SEM (search engine marketing). While the terms are sometimes used interchangeably, they are two distinct services. SEO services aim to improve a site’s rankings in the organic search results in order to boost visibility, drive traffic, and generate leads. SEO strategies include the creation of great content, natural link building, technical SEO, content marketing and more.

SEM can include SEO, but also involves a broader set of online marketing strategies, like paid search and PPC advertising, paid listings and more, to drive targeted traffic to your site. Combining the top SEO services and comprehensive SEM campaigns is the key to success in today’s competitive online market.

How do the search engine rankings work?

Why is my website not showing up in the search results?

If I already do PPC, do I need SEO (or vice-versa)?

Search engine optimization focuses on your organic rankings—which is essential for growing your business online. Pay Per Click Advertising focuses on the paid side of search and gives businesses immediate exposure at the top of the results pages, allowing sites to generate qualified, targeted leads. While PPC is great for boosting business and driving targeted traffic, it’s best combined with strategic SEO in order to establish a comprehensive, competitive campaign that’s geared to give your business measurable results now, as well as for the long-term.

Why isn’t my site #1 on Google or the other search engines?

Questions like these are incredibly loaded ones. Just because you’ve built out a site, doesn’t necessarily mean it’s going to drive traffic or top the results. Getting to the top takes time, rankings take work, and driving traffic is a complicated process that involves a whole host of SEO services and Internet marketing strategies. If you want to know more about why your site isn’t ranking, sign up for a FREE SEO Audit of your site from our team, and we’ll show you where your site is falling short and what you’ll need to improve so that you can start seeing your site at the top of the SERPs.

What are keywords?

What is keyword density?

Will we be able to rank for everything?

Ranking at the top of the SERPs for every possible keyword in your industry would be great, but it’s often an unrealistic—and even unnecessarily lofty—goal. Instead, focusing on your most important keyterms will help you not only consolidate your efforts into a coherent strategy capable of improving your rankings, but will also allow you to drive the most targeted, qualified traffic. Once you’ve dominated these markets, you can then try expanding into others.

What's the difference between White Hat and Black Hat SEO?

Does Google “hate” SEO?

Google doesn’t hate SEO. And contrary to some recent rumors, SEO is far from “dead” or “dying”. Google has always supported what they call white-hat SEO and search optimization tactics that fall within their guidelines and enhance the search experience. In fact, Google knows that SEO is a crucial part of what makes sites not only more search-friendly, but more user-friendly too—something the search engine loves because it helps them help their users.

What are the most important pages on my site for SEO? Are some more important to focus on than others?

Will my online marketing affect my offline marketing?

The great thing about online marketing is that it doesn’t have to impact your offline marketing. While the Yellow Pages are virtually extinct, and marketing continues to move online, there are still a lot of great offline channels that can work well in combination with an Internet marketing campaign. Generating traffic through a radio ad doesn’t mean it isn’t lucrative to drive traffic through a paid search ad as well, and having a great site will benefit your business no matter where your customers are coming from. One thing to keep in mind though—make sure your branding, your offers, and your messaging work together throughout all your efforts, so that you can keep your marketing as cohesive and powerful as possible.

What is link-building and why are inbound links so essential in SEO?

Why is Anchor Text important for SEO and how does it affect my rankings?

Why is quality content crucial for better search engine rankings?

How do I generate content for my website?

How do I create URLs that boost my website’s search rankings?

What can National Positions do for me?

What can National Positions do for me?

National Positions is a full-service internet marketing company that offers flexible monthly campaigns for businesses of all sizes. Our services include SEO, PPC Advertising, Social Media Marketing, Content Marketing, Natural Link-Building, Video Marketing, Infographics, Blogging, Online Reviews and Reputation Management, Local Search, eCommerce Channel Management, and much more.

Contact us today to learn more about what we can do to help you build your online brand, boost your exposure, and grow your business.

Do I need to sign a long-term contract to do business with National Positions?

No. As one of the world’s leading SEO companies, National Positions works to earn your trust and your business each and every month. Our proven methodology and our constant innovations keep our campaigns working to grow your business, which is why we let our services speak for themselves and never lock our clients into long-term contracts.

I have questions that aren’t on this SEO FAQ, what should I do?

JUST ASK. Give us a call at 877-866-6699 or shoot us an email at info@nationalpositions.com today!

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