Search Engine
Optimization in 2023
SEO SERVICES
Your goal is to generate as much business as possible from your website, and Search Engine Optimization services are critical to your ability to achieve substantial growth. 46% of all global searches for products and services begin with a Google search.
Furthermore, more than 92% of all online shoppers use Google as their preferred search engine. National Positions is not only known as the agency providing the best SEO services Los Angeles has to offer, but companies across the country and abroad utilize our search engine optimization strategies to achieve their organic growth goals.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving your website to increase its visibility when your customers search for your products and services related to your business in Google, Bing, and other search engines.
Because more than 92% of people use Google, National Positions places focus on generating traffic and conversions from the Google search engine. The better your visibility for your web pages, the more likely you are to generate attention and attract prospective customers, while also earning repeat business.
WHY IS SEO IMPORTANT FOR BUSINESS GROWTH?
As previously stated, most internet users begin their searches for products and services using Google. They also turn to Google to educate themselves when it comes to their individual problems and challenges, and this is where they can learn how your products and services can help them achieve their goals and improve their lives.
In other words, SEO not only improves your rankings and visibility, but it also has the power, if properly run with a custom content marketing strategy, to educate and nurture target audiences, and convert them to customers.
Not all SEO agencies incorporate custom content marketing strategies for SEO as part of their organic deliverables, but National Positions is the exception.
SEO services can truly generate business growth only when the strategy targets the right customer bases, and this is why we develop detailed buyer personas grounded in an advanced understanding of marketing psychology, industry research, and competitor research.
After all, you can rank to the moon, but if the right audiences fail to click through, have an emotional response to the content, and convert to a customer, all would be in vain.
With this in mind, you will notice right out of the gate that National Positions offers unique, custom SEO services predicated on individual clients, their goals, and their customer’s needs. No two strategies are ever the same, and because our SEO services target your largest audience on Google, the approach is paramount for generating business growth.
Discover what success really looks like
HOW DOES SEARCH ENGINE OPTIMIZATION WORK?
As a business owner or executive leader, you might know that you need SEO, but you may not understand how Search Engine Optimization works.
It all starts with the search engines.
Google sends out crawlers that absorb all the content on your site and every ounce of information ranging from the text on your web pages to your titles and tags.
These bots then build an index.
When queries are entered into Google, the search engine’s algorithm (which is built using artificial intelligence and machine learning) will determine what the authentic goals and objectives are behind each search and will present the search results based on the mission to give Google users a high-quality experience when searching for answers, information, and solutions.
When a search query passes through Google, the algorithm sifts through the index, looking for the best options that give the most important and relevant results.
Content for SEO is more than 90% responsible for providing the index with detailed, high-quality, relevant information.
However, SEO also works by utilizing other organic strategies that include the following:
Backlinks
National Positions Search Engine Optimization services can include a backlinking strategy in which custom articles and blogs are published to referring domains, relevant to your business, and that come from high domain authority (DA) sites. These backlink enable “SEO juice” to pass from a site with a high DA, on to your site. These efforts will work to improve your own DA, improve rankings, generate traffic, and improve the overall quality of your web traffic.
Organic Social
National Positions is a full omni-channel marketing agency. This means you have the opportunity to stack other strategies like organic social with your SEO services. When organic social targets your ideal customers with user-specific content from your website’s blog, powerful social signals can be generated and bounced back to Google’s bots. This can improve your credibility in the eyes of the search engine, and play a further role into improving your traffic, conversions, and rankings.
Technical SEO
Technical Search Engine Optimization touches on website and server optimization that enables search engines and spiders to crawl and index your website in the most effective manner. Tech SEO also plays a role in improving the user experience by increasing the speed of your site, and enabling your customers to find the exact content they are looking for.
Video Optimization and Distribution
Videos (such as your YouTube channel features) are a great way to get more eyes on your content, and they can give your SEO efforts a major boost. There is a strong correlation between higher video shares and engagement on social media and higher positions in the SERPs. In addition, because most people are visual learners, videos can be an amazing gateway to send traffic that’s already committed directly to your website’s landing pages for conversion opportunities.
Your business is unique, as are your customers, so when you contact National Positions for a consultation we will help you determine the elements of an SEO strategy that can best help you achieve your goals, and these recommendations may include some of the points above, in addition to a robust content marketing strategy for organic growth.
Unlock your Brand's profit potential
Why partner with
National positions as your seo agency?
SEO IN LOS ANGELES
When it comes to finding a Los Angeles SEO agency (or SEO agencies anywhere in the country), you have many options, and each provider will naturally claim to be the best.
So why should you form a partnership with National Positions and give us the honor of being your Search Engine Optimization agency?
Without National Positions tooting its own horn, here are the most popular reasons why our current customers remain with us:
Real Results
We offer full transparency when it comes to delivering results. Every one of our clients owns access to their Google Analytics, and when we send out our monthly and quarterly reporting, every single metric in your SEO strategy is measured and reported on. Our clients get growth-driven results, and continue to invest in our ever-evolving Search Engine Optimization services, we always strive to garner a healthy ROI for our clients.
Full Transparency
As mentioned, you receive continuous monthly reports that pull data directly from Google Analytics 4, and you have the ability to check your progress. Clients investing in our Search Engine Optimization services get special access to our Insights Dashboard, where they can check their organic growth and engagement metrics at any time.
Fast Communication
One of our core values is to always respond to customers with efficient speed. Every voice message we receive will be returned within three business hours, and emails will get a reply within four business hours. While most agencies promise a 24-hour reply, National Positions continues to give customers the best experience possible.
No Long-Term Contract
Most of our clients don't like to be locked into an annual contract, so we give you options. We feel that we need to continue to earn your business every month, and if we fall short, you should be able to leave. But our retention rate is near-perfect, as we continue to deliver the best SEO services in the US!
Certifications
It’s rare, but we did it! As part of our effort to give clients the best Search Engine Optimization services, every member of the SEO team is Google Analytics certified and Google Tag Manager certified.
Over 20 Years Experience
Every leader in the SEO team brings more to the table than most. From holding university degrees (including advanced and professional degrees), to having more than a decade of experience in supporting clients through agency roles, the knowledge, advanced skill set, and experience that we offer our clients adds to the overall quality of our SEO offering.
100% Satisfaction Guaranteed
That’s right, we guarantee that you will love working with us! We will help you make your online business profitable, our services are initiated in a fast manner, in a manner that’s effective and friendly, and we guarantee to increase traffic to your website while growing your online presence.
Contact National Positions for a Free Consultation and to Learn Which SEO Services are Right for Your Business
Let's get Started!
SEO Solutions That work
Our practical approach to Search Engine Optimization drives more quality traffic, conversions, and profits!
We are eager to learn all about your business, your products and services, who your customers are, and how you add value to their lives. Once we have a firm understanding of your business and industry, we will be able to present an outline of your custom SEO services that can help you achieve all of your growth goals.
By partnering with an SEO agency like ours, you will have a full team of experts working towards your growth goals, whether that means increasing traffic, generating leads, increasing brand awareness, or increasing sales–we have you covered across all the necessary channels. Call us today, and take that first big step towards completely turning around how you conduct business online!