7 Holiday Marketing Ideas for a Prosperous 2017

October 2, 2017
‘Tis the season for huge profits and high stress. As the fourth quarter of 2017 begins, businesses are rushing to put their holiday marketing campaigns into overdrive. The good news is that retailers should see solid gains in 2017, with analysts expecting holiday sales to rise between 3.8 and 4.5 percent over last year. The bad news is that competition has grown stiff. That puts tremendous pressure on executives and entrepreneurs to up their game. Want to make sure the

8 Reasons To Use Micro-Influencers In Marketing

August 22, 2017
If you dabble at all in the marketing sphere, there’s a 99.9% chance you’ve heard the buzz word “influencer” by now. Maybe you’ve toyed with the idea of influencer marketing, maybe you’re one of the 75% of marketers who currently utilize some form of influencer marketing in your strategy, or perhaps you’re not yet convinced that influencer marketing is the right choice for your brand. Regardless of your current connection with this ever-expanding phenomenon – and your opinion of it

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How to Be Mobile-Friendly for Online Success

June 19, 2017
Google is making mobile-friendliness a priority, so it has to be a priority for businesses seeking online success—but why? Put simply, very few people wait until they are in front of a desktop computer to do a search. Today, there’s a mobile computer in almost every pocket, so why would they wait? They won't--they'll find the sites that are mobile-friendly. According to Google, users in 10 countries, including the U.S., do the bulk of their searches via mobile devices.  Companies

Can You Hear Me Now? How to Strategize for Voice Search SEO

June 9, 2017
Things are changing again in the digital world. What was once a text-only platform--namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon's Echo or Apple's brand new HomePod. Google estimates that 20 percent of all searches conducted on mobile devices start with a voice request. Here’s the question: how are you going to handle the voice search SEO challenge? Voice Search SEO is a Whole

Your 100-Day Digital Growth Plan Complete!

May 26, 2017
What's the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we've completed our 100-Day Plan, we're afraid you'll miss your daily dose of digital growth! That's why we're happy to present the first in our 5-eBook Series, collecting the 100-Day blogs into topic groupings. (Get your FREE download of the first one here.)

Growth Tactic #93 When Customers Leave–Learn from an Exit Interview

May 16, 2017
It’s not about you—it’s about them. Well, more accurately, when someone walks away from your business, it’s all about their customer experience. The worst thing you can do is to take it personally (easy to say, right?). This should help: focus on how to avoid making the same mistakes in the future, with our advice from Growth Tactic #93 of your 100-Day Digital Growth Plan, When Customers Leave—Learn from an Exit Interview. OVERVIEW--When Customers Leave--Learn from an Exit Interview  
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