Growth Tactic #73 Make the Ask for Online Reviews
Good things come to those who ask for them. At least this much is true when we’re talking about online reviews. Let’s be honest, we’re all guilty of not giving credit where credit is due sometimes. We get lazy or we just don’t think of it. But if someone were to flat-out ask you for […]
Growth Tactic #70: Use Optin Worthy Content to Grow Conversions
Is your content optin worthy? Why does it matter, you ask, answering a question with a question? Because you can use optin-worthy content to grow conversions. You could be sending oodles of traffic to your website and failing to see a sales increase. Avoid this sad scenario by making the most of Growth Tactic #70 […]
Growth Tactic #69: Use Your Blog to Target Niche Groups
You’re not a generic business owner are you? So why would you want to be the owner of a cookie cutter blog? It’s no secret that trying to get your blog to stand out amongst competitors’ is challenging – but there are tools and tactics for that (like the one you’re reading now, you lucky […]
Growth Tactic #68: Be Your Brand at Network Events
You can’t hide behind that screen forever. Well, technically you could–but where’s the fun in that? Break out, break free, and Be Your Brand at Network Events. Learn how and why you should employ branding and networking to represent your business in the flesh from time-to-time, in Growth Tactic #68 from your 100-Day Digital Growth […]
Growth Tactic #66: Gain Loyalty with a Personal Touch–Say Thanks
You know that little bubble of excitement you feel when you discover non-bill-related correspondence in the mailbox? It’s time to pay it forward. Show your customers that you’re willing to go the extra mile, by sending a little something across the miles. Lucky for you, Growth Tactic #66, Gain Loyalty with a Personal Touch–Say Thanks, breaks down […]
Growth Tactic #64: The Exclusive Beta Test
Are you ready for the ultimate FOMO tactic? Make people feel like their worlds will crumble if they miss a chance to become part of the exclusive beta test you’ve engineered. Launch a new product, service, or even an entire business in such a way that anyone who’s anyone will crave to be first in […]
Growth Tactic #62: Brand Your Swag & Build Loyalty
Why would someone turn down a free item? She wouldn’t…because it’s FREE. In Growth Tactic #62 you’ll learn how to brand your swag & build loyalty. This 100-Day Digital Growth Plan tool will teach you what’s hot and what’s not – when it comes to the type of swag and promo items you should be […]
Growth Tactic #60: How to Create Urgency–Use Instagram Stories
You’re probably already using Instagram as part of your social media strategy – but are you taking advantage of one of their newest features, “Stories?” If you’re familiar with SnapChat then you’re already one step ahead. Or maybe everything you just read has your head spinning…in either case, it’s time to read on to learn […]
3 Top Types of User Intent & How They Impact Marketing
What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants–his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of […]
Growth Tactic #57: FOMO–When Fear Works
Do you know the code? The hidden meaning behind FOMO? Afraid you’ll miss out (wink, wink)? It’s really no secret, in fact, FOMO refers to the very common human reaction known as Fear of Missing Out. Learn how to build urgency when you use FOMO to grow your business, in Growth Tactic #57 FOMO—When Fear […]