National Positions — Affiliate Marketing
Performance-Driven Affiliate Marketing That Pays for Results
Expand your brand’s reach, drive high-intent traffic, and grow revenue through a fully managed affiliate program — built on the industry’s most trusted networks.
Affiliate industry size
$
0
B+
Potential revenue boost
0
%
Of all U.S. online orders
0
%
Of retailers see 20%+ revenue lift
0
%
Why it works
The Goals of Affiliate Marketing
Affiliate marketing is one of the most cost-efficient ways to grow — you only pay when results are delivered. Here’s what a well-run program achieves for your brand.
Increased brand awareness
Affiliates extend your reach into new audiences and platforms you couldn’t access on your own — at scale.
Targeted traffic and sales
Affiliates know their audience. They send people who are already interested in what you’re selling — more qualified, higher converting.
Cost-effective acquisition
No upfront ad spend that may or may not work. You pay only when affiliates deliver results — a true performance model.
What we manage
The Affiliate Marketing Program
National Positions runs your entire affiliate program across three core channels — so every revenue opportunity is covered and optimized.
Channel 01
Affiliate Networks
- Broad access across niches and industries
- Powerful tracking and reporting tools
- Performance optimization ongoing
- Streamlined management from recruitment to payout
Channel 02
Loyalty Programs
- Cashback and rewards incentives
- Repeat purchase encouragement
- Targeted promotion through loyalty platforms
- Deep customer relationship building
Channel 03
Discounts and Deals
- Targeted campaigns for price-sensitive shoppers
- Exclusive deals that drive traffic and conversion
- Time-limited offers for inventory management
- Revenue-generating clearance strategy
Trusted networks
Our Platform Partners
We work with the industry’s leading affiliate platforms to give your program the widest coverage, best tracking, and strongest loyalty and deal distribution available.
ShareASale (via AWIN)
A vast network of diverse affiliates with robust tools for tracking and optimizing campaigns across every category.
Skimlinks
Turns product links into affiliate links — ideal for content publishers, blogs, and PR-driven placements to monetize naturally.
Rakuten
A leading loyalty platform that rewards shoppers with cashback, driving repeat purchases and long-term customer retention.
RetailMeNot
Wide-reach coupon and deals distribution that attracts price-conscious buyers, with high visibility translating directly to conversions.
Measuring success
Key Metrics We Track
We don’t just run your program — we measure everything that matters so you always know what’s working and where your money is going.
1%–5%
Conversion Rate Benchmark
Measures the share of visitors who take action (purchase, signup) through affiliate links. The primary indicator of affiliate effectiveness.
AOV
Average Order Value
Tracks the average spend per affiliate-driven order. Higher AOV indicates more profitable conversions and smarter targeting.
0.5%–1%
Click-Through Rate Benchmark
The share of users who click an affiliate link after seeing it. High CTR means your affiliate content is resonating with the right audience.
5:1
Target ROI Benchmark
Return on investment across the full program. A 5:1 ratio is considered strong in affiliate marketing — we optimize toward and beyond it.
What you get
Benefits of Working with National Positions
A fully managed affiliate program delivers more than just sales — it builds lasting brand infrastructure that compounds over time.
Cost-effective growth
Performance-based model means you pay only for actual sales or leads — no wasted ad spend, no guesswork.
Extended reach
Tap into a network of affiliates who expand your presence into markets and demographics you couldn’t reach alone.
Enhanced brand visibility
Diverse affiliate platforms increase awareness across content, loyalty, and deal channels — building long-term brand equity.
Measurable results
Advanced tracking and analytics give you clear visibility into every campaign’s performance, from clicks to revenue influence.
The NP difference
Partnership Advantages
When you work with National Positions, you get more than a platform — you get a team that manages every layer of your program with precision and protection.
Premier affiliate access
Affiliates extend your reach into new audiences and platforms you couldn’t access on your own — at scale.
Turnkey program launch
Expert-driven setup ensures your program is fully optimized before the first affiliate goes live.
Custom commissions
Tailored commission structures with advanced tracking designed to reward performance that matters.
Continuous optimization
Ongoing adjustments for peak ROI — we never set it and forget it.
Fraud prevention & vetting
Rigorous affiliate screening and monitoring protect your brand and budget from bad actors.
Cross-channel integration
Affiliate strategy aligned with your SEO, paid media, and CRO efforts for compounding impact.
Your path forward
Getting Started
From first conversation to fully optimized program — here’s how we get your affiliate channel up and running.
01
Initial consultation
We start by understanding your brand’s vision, goals, and current marketing landscape — so your affiliate program is built to fit your business, not a template.
02
Program customization
Our team builds your strategy from scratch — targeted affiliate recruitment, commission structures, and network selection tuned to your business model and audience.
03
Integration and launch
We handle the technical setup and onboarding, integrating affiliate solutions seamlessly into your existing marketing stack for a smooth, optimized launch.
04
Ongoing support and optimization
Continuous monitoring, performance reporting, and program optimization ensure your affiliate channel grows and becomes more profitable over time.
Ready to show up where it counts?
Start with a free AI Visibility Audit — see where you stand across ChatGPT, Gemini, and Perplexity.