You may have noticed that more and more videos are not only appearing in search engine results, but also in news stories and on social networking sites. Now that videos are spreading to more outlets online, it is necessary to add videos to your SEO strategy, this is known as VSEO. So, how do you create a video for your business that will help you climb search engine rankings?
Here are a few tips so that you can create a video that will rank at the top of search engines:
- Be informative – Viewers will benefit from getting information on your products and services. They will likely visit your website to learn more.
- Be entertaining – If people are entertained by your video, they will likely tell their friends about it and may be motivated to purchase from you.
- Optimize your video – By optimizing every aspect of your video, you will give it a chance to rank atop search results. Tags, description, title and content that is relevant to your keywords and benefits your audience will be seen favorably by search engines.
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