SEARCH ENGINE OPTIMIZATION (SEO)
GET SEEN THROUGH THE FOG WITH SEARCH ENGINE OPTIMIZATION
In order to be successful online, businesses need an organic search strategy that is 100% Google compliant, innovative, and effective.
Among all sources of online traffic, search still dominates. And over 80% of all search traffic goes straight to the organic results. That’s why, for businesses that are looking to drive awareness, traffic and engagement online, having a powerful organic presence is non-negotiable.
Google’s goal is to deliver value to its users. That’s why ranking today requires not only an in-depth understanding of the technically optimized elements of search that Google will love, but the kinds of branding, content, and value that its searchers will love too.
AN OVERVIEW OF CONTENT-CENTERED
Over the last few years, Google has released nearly 45 algorithm updates. Search is evolving, and National Positions knows optimizing for search means having a strategy that’s just as ready to adapt.
Google’s goal is to deliver value to its users. That’s why ranking today requires understanding not just what Google will love, but what its searchers will love too.
OUR APPROACH TO SEO
Successful SEO means maximizing your relevance, your accuracy, and your authority so that Google will recognize your site as the best result possible.
In order to get you the rankings you need to grow, National Positions helps your brand build the trust with Google you need to get your business to the top of the search results pages.
Understanding your business, your competitors, and your market is essential to your success. That’s why our organic search campaigns begin with a competitive analysis to determine where you fit into your market, where you stand in relation to your competitors and what you need to do to connect with more customers online.
National Positions then performs in-depth keyword research and a detailed site analysis of your entire website to determine which keywords will be the most powerful for your campaign and which webpages will benefit most from search engine optimization.
Once we’ve created a comprehensive search strategy, our team works to enhance not just your site, but your entire online footprint, with Google in mind—through technical optimization, onsite optimization, link building, offsite promotion, content development that delivers real value to your target audience, and more.
UNLOCKING THE MYSTERY OF SEO
SEO stands for search engine optimization. Put simply, SEO helps you move up in Google’s search rankings so the right people can find you at the right time. Good SEO increases the number of visitors to your site by allowing people to find you through organic search results.
Search engine optimization remains the cornerstone of any growth strategy. 93% of online experiences begin with a search engine, and 81% of people do online research before making a large purchase. In many cases, organic SEO generates more leads than any other single internet marketing strategy.
Since 75% of people never bother to scroll past the first page of search results, businesses must work with an experienced SEO company if they want to stay competitive.
National Positions works hard to stay ahead of the latest trends and algorithms. Specializing in both traditional and local SEO, we help small businesses and mid- to large-size companies expand their reach and boost their growth potential. Our ability to get consistent results has placed us among the top SEO companies in Los Angeles.
Keyword analysis is the first step in any SEO campaign. If you want people to find your site, you need to know what terms they use in their searches. The goal isn’t merely to get more visitors to your site; it’s to attract the right kind of visitors.
The SEO team at National Positions employs a unique, in-house research strategy. Our SEO experts use special tools to help you refine the keywords that fit your business goals, discover the keywords your competitors use, and pinpoint the keywords your target audience prefers. We then assign appropriate keywords to each page on your website.
The final result is a roadmap to internet marketing success.
Next, National Positions analyzes your site from the ground up to ensure that it’s fully optimized. Once we’ve gathered all the relevant information, we create a long-term strategy that assures results.
When it comes to SEO optimization, the goal is to make your site as user-friendly as it is search engine-friendly. That means eliminating structural problems, boosting the load speed, and improving the user experience across all platforms, including mobile devices.
We do this in a number of ways—by fixing broken links, creating responsive sites, inspecting the URL structure, and optimizing the backend code. We also confirm that Google can index the relevant keywords and check to make sure your internal linking is architecturally sound.
Onsite Content SEO
National Positions specializes in delivering high-end inbound content, which is increasingly the key to delivering solid SEO results.
First, a strategist devises a content marketing plan that fits your goals. Our writers then craft high-quality, informative content that appeals to the right people—those who are most likely to become loyal customers. Meanwhile, they work relevant keywords into the copy so that they flow naturally within the text. A full editorial team, overseen by an experienced content manager, ensures quality at every step.
At the end of the day, you get content that appeals to both search engines and real people. That raises your online profile, improves your brand image, and expands your customer base.
One of the most promising SEO strategies is to get other respected websites to link to your site. It’s called backlinking, and it’s the surest way to boost your domain authority.
Domain authority is a measurement used to determine the relative popularity and trustworthiness of a site. It remains one of the most reliable indicators of a website’s performance in search engine result pages (SERPs).
By building a solid backlink profile, we’re able to improve your domain authority, which translates into greater trust, better visibility, and more qualified traffic.
National Positions provides expert SEO consultation services to international, national and local businesses of all sizes.
We assign a three-person SEO team to every client. The team consists of a content strategist, an SEO consultant, and a client partner. Each one of our analysts has years of experience, and they’re committed to crafting unique strategies that help you meet your goals.
When working with an SEO agency, you should expect results, communication, and transparency. That’s why we offer extensive SEO reporting. Every month, your client partner calls you to review analytics, go over results, and talk about long-term strategies, so you never have to wonder if your marketing efforts are working for you.
Find out why National Positions has taken the lead among Los Angeles SEO firms. Let our experience speak for itself as you boost your brand-name awareness and raise your bottom