Do people know who you are, what your brand is all about, and why they should really choose your company over others? Sharing your branding story just might solidify your business as the shooting star in a galaxy full of wannabees. Find out How to Sell Products by Telling Stories, with Growth Tactic #53 in your 100-Day Digital Growth Plan. Prepare for an increase in traffic that’s out-of-this-world.
OVERVIEW – How to Sell Products by Telling Stories
If you followed Growth Tactic #12 Introductory Team Video, then your site visitors are already confident that your team consists of 100% Earth-grown humans. But how did those employees come to be a part of your brand family? How (and why) did your company start in the first place? People want to know who they’re buying from. So it’s safe to assume that if you share your story – you’ll see sales skyrocket. The more relatable and reliable you appear onscreen– the more trustworthy you become in real life. A little mystery is a great thing, but a lot of honesty…well, that’s even better. Are you ready to “wow” your target aliens (oops, we mean audience) and rule your little piece of the universe? Let’s do it.
STEP ONE: Travel back to the moment when it all began – when you made the decision to turn a thought or a dream into an actual business plan. What do you remember about that exact second? The following days? Those grueling (but incredible) initial months? That exhausting yet remarkable first year? Make notes about the: who, what, when, where, why and how that make up your brand story.
STEP TWO: Check out some examples and fill your engine with creative fuel. Start here, check out your competitors’ pages, and research until you find a story that speaks to you. That’s how you want to speak to your customers and prospects. How you do it – is up to you. While some businesses opt for the traditional text and images approach, others choose timelines with an infographic feel. And today (as we know) video is quickly becoming a favorite choice for just about anything you can turn into a movie (think: interview style with a documentary twist). Turn your notes from Step One into an outline and/or script. Be personal, be interesting, be truthful. Via whatever means you’ve chosen – it’s time to tell your story.
STEP THREE: After you’ve finished writing, filming, drawing, editing, etc., it’s time to invite the world into your past, so that they can get a good look at their new business partner. Then, as always–your final step is to share and promote…until prospects are over the moon with your brand.
RESOURCES AND TOOLS
- iPhone and iMovie or Splice (for video creation)
- How to Create a Timeline Infographic in 6 Easy Steps
- How to Create an Authentic Brand Story that Actually Improves Trust
- 25 Killer Resources to Learn Storytelling
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