Growth Tactic #12: Introductory Team Video

January 23, 2017

Show the world who you are, with an Introductory Team Video. Here’s the low-down on the latest tactic from your 100-Day Digital Growth Plan. It’s ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017!

Overview – Introductory Team Video

Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a short video of your hardworking, brilliant staff and sharing it on your website – two wonderful things can happen. Number one: your employees feel acknowledged and valued. Number two: anyone who visits your website feels confident that you’ve got a staff of actual human beings (in this day and age, you can never be too sure…)!

It’s true that you may automate certain aspects of your business for ease, but with this introductory team video you build brand loyalty by assuring customers that behind every project, product or service, there’s a real person with a real name and incredible talent.


STEP ONE: Start brainstorming ideas for your video. Do you want to show your team in action? Having fun at a company gathering? Would you prefer filming them all individually instead of collectively? The choice is yours! Consider choosing a theme that corresponds with your company culture.

STEP TWO: Schedule a date, time, and place for filming. Locations to consider: inside or outside your office, a park, or somewhere you tend to frequent as a team (as long as you have permission to film there).

STEP THREE: Edit, produce, and share the final cut with your staff. If everyone is happy with the outcome, it’s time to go live! Consider placing your video on your “About Us” page or “Homepage.” Last but not least, promote your new video on your social media platforms for additional exposure, and encourage your team members to share!

Resources and Tools

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