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Performing On-Page Optimization for Ecommerce Sites

In order to perform on-page optimization for your eCommerce site, there are certain elements that you should try working on to make the most out of your product pages. Customer Reviews Reviews are one of the most vital parts of your eCommerce website. It’s important for you to gather reviews from content customers in order […]

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Google Penguin Update and Linking Issues

With Google constantly changing their algorithms, there has been a lot of talk about what would happen next. The Google Penguin Update has caused websites to take a hit in the rankings, but why is that? So far, one of the reasons is partly due to unnatural linking. The Penguin Update is supposed to stop […]

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Google’s Penguin and Panda Updates: SEO Game Changers

There have been huge changes in the SEO world. Google has rolled out two major algorithm changes over the last few weeks that have affected millions of websites. We have seen some clients with little or no changes and others with large swings in their rankings. If your site has taken a hit on Google […]

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A Change for Facebook Fan Pages

By now, your Facebook business Page should already be set up for the Timeline, but now Facebook is making another small change that shouldn’t require you to make any changes with one exception. Facebook is changing the size of your business profile image to 160 x 160 pixels from 180 x 180 pixels. According to […]

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Mobile Advertising Tips

Mobile advertising can be extremely beneficial for your business if you know how to properly do it. There are several things you should consider when deciding to go mobile. Local Now that mobile advertising is increasing, it is easier for companies to reach certain potential customers based on their location using their zip code. This […]

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Google AdWords Changes Matching Behavior

Google has announced that it will be changing how they handle AdWords misspellings, using plurals and other discrepancies for keywords or phrases. Now in mid-May, Google will match close variations to phrases and keywords that may appear in search results. This will make things for users and for advertisers much easier. While Google’s organic search […]

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Important Features for a Successful eBook

The great thing about eBooks is that you can usually offer them for free in exchange for the users contact information. This is a great way to gain leads, but what should you be doing to make sure that you’re delivering a well-written eBook? Here are some important components that you need to incorporate. Cover […]

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How to Gain Pinterest Followers

The amount of followers you have on your social media accounts determines how many people you will be able to reach through your posts. If you’re just now creating a Pinterest account or want to increase the amount of followers you have, there are a few simple steps you can take to gain more of […]

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How to Create Leads from Facebook

In order for B2B companies to generate leads from Facebook, they need to work somewhat harder at being creative than B2C companies. Facebook is great way to engage and share valuable content with followers. In order to be successful on Facebook as a B2B company, you need to connect with customers and potential business possibilities. […]

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How to Succeed at Social Media

Do you have social media accounts for your business? Your accounts can help your business gain more followers if you know how to execute a plan properly. In order to succeed at social media, you need to make sure that you’re taking some simple steps. Define Your Goals Just because you’re active on Facebook, Twitter, […]

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Latest Articles

Deep dives into the strategies, tools, and trends shaping digital marketing.

Incrementality Testing: How to Measure Your Ads’ True Impact

Incrementality testing measures the conversions, revenue, or other business results caused by advertising. It separates those results from outcomes that probably would have occurred without the campaign. The method creates a counterfactual by comparing a treatment group affected by advertising with a control group that represents expected performance without that advertising. The difference between the […]

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Multi-Touch Attribution vs. Media Mix Modeling: Which Does Your Business Need?

Multi-touch attribution and media mix modeling evaluate marketing performance from different perspectives. Multi-touch attribution assigns conversion credit across recorded customer touchpoints. Media mix modeling estimates how changes in marketing investment contribute to changes in revenue, leads, or another business outcome. Multi-touch attribution, or MTA, provides detailed journey and campaign insights. Media mix modeling, or MMM, […]

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Marketing Attribution Models Explained: First-Touch to Data-Driven

Marketing attribution models determine how conversion credit is distributed among the marketing interactions that lead to a sale, lead, or other valuable action. First-touch attribution credits discovery. Last-touch attribution credits the final interaction. Multi-touch models divide credit across the journey, while data-driven attribution uses observed path data to estimate each touchpoint’s contribution. The model a […]

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ROAS vs. ROI: Why Return on Ad Spend Isn’t the Full Story

ROAS measures the revenue attributed to advertising compared with media spend. ROI measures the profit generated after the applicable costs are deducted. A campaign can produce an impressive ROAS while delivering little profit or even losing money. ROAS remains useful for comparing campaigns, adjusting bids, testing audiences, and reallocating media budgets. It cannot confirm profitability […]

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How to Prove Ad ROI: The Complete 2026 Guide for Marketers

Proving ad ROI means connecting advertising costs to measurable business profit using data that can withstand scrutiny from leadership and finance. Clicks, impressions, form submissions, and platform-reported conversions can help diagnose performance, but they do not prove that advertising produced a profitable result. Reliable ad ROI measurement requires accurate revenue data, a complete record of […]

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Server-Side Tracking: A Foundation for First-Party Data

Server-side tracking sends website and application events to a controlled server endpoint before routing approved data to analytics, advertising, and customer platforms. This architecture can improve measurement reliability, data governance, and campaign optimization. It does not replace consent management or create a first-party data strategy on its own. Browser restrictions, ad blockers, consent choices, mobile […]

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