How to Succeed at Social Media

April 16, 2012

Do you have social media accounts for your business? Your accounts can help your business gain more followers if you know how to execute a plan properly. In order to succeed at social media, you need to make sure that you’re taking some simple steps.

Define Your Goals

Just because you’re active on Facebook, Twitter, Google+, etc. doesn’t mean that your goals will be the same as a similar business. You should decide what your goals are before embarking on your social media journey. Do you want to gain new followers, get helpful feedback from customers or are there any other goals you might have in mind? You should be driving traffic to your website through your social media account in order to increase sales, but make your goals realistic.

Create Brand Sentiment

In order for your content to be shared, you need to make sure that you’re engaging with users so that they feel tied to your brand. If they do, they’re more likely to share your content on a regular basis. If you think about every post you create and whether it’s going to elevate your brand, you will do well.

Know Your Audience

You should make sure that you’re writing for your audience. If you know their interests and needs, you’ll be able to engage with them better. There wouldn’t be a point in using social media if they didn’t find your content relevant.

Site Optimization

When you’re posting on your social media accounts, your goal is to drive users to your website or blog, so you should make sure that both are optimized to enhance the user experience. If you’re posting great content on Facebook, Twitter, Google+ but don’t have a website or blog that will draw users in, you will lose them.

Scale Your Social Media

Just because one social media website is really popular at the time doesn’t mean that you should be on it as well. You want to make sure that you’re on the sites that can grow your business. If you don’t think Pinterest or LinkedIn, for example, will be that beneficial to your brand, then don’t feel forced to use them. You want to make sure that you’re making the most out of all the accounts you have. If you won’t be using certain ones because they’re not really right for you but feel the need to be on them since everyone else is, you won’t be doing yourself or your business any favors.

Post, Post, Post

Make sure that you’re constantly posting Facebook and Google+ updates, Tweeting, etc. If you’re not doing this regularly, then you aren’t taking advantage of the opportunities social media can offer you.

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