Technical SEO Services and Free Website Audit for Online Business Growth

This is a combination of the Secure Socket Layer (SSL) and the Hypertext Transfer Protocol (HTTP). This enables the encryption of data in multiple types of transit: data coming from the origin server, and data going to it. This particular protocol secures communication and prevents malicious attempts on viewing sent data and exploiting it.

In May 2020, Google unleashed a new set of user-focused metrics intended to measure page health known as Core Web Vitals. It strives to give users a seamless, smooth user experience in which content loads quickly, and information can be viewed and engaged in a highly stable manner.

This task in of itself has a number of steps that need to be performed by an experienced technical SEO agency. Some of these must-do steps include ongoing testing using mobile devices, implementing the Viewport Meta tag, focusing on monthly website speed optimization, avoiding elements that lead to a cluttered web design, avoiding the use of pop-ups, ensuring the website layout is responsive, run monthly audits that crawl for errors to be fixed, tend to canonical tags, optimize and maintain structured data and Schema markup, check for duplicate content and duplicate versions of your website, inspect URLs using Google Search Console, implement Google Tag Manager, check page depth, identify and care for orphaned pages.

Where local SEO and technical SEO meet. You will want to make sure the right image sizes are being used, that name / address / phone number (NAP) is accurate. Additional SEO tactics will also be incorporated that include using the right keywords in posts that focus on the right topics, addressing specific audiences. This should align with your Schema markup and tags to create the best results possible.

Many websites require certain plugins to improve site performance. The trick is knowing when to update plugins, and when not to, or when to swap them out for other variations. In some cases updating a plugin can conflict with elements of the way your site works, and in some cases updating a plugin can break a website. In other cases not updating a plugin can cause it to be slow or fail to display the right information. The best technical SEO agency will know just how to tend your plugin portfolio throughout the engagement.

Title tags tell Google and people what the topic and purpose of the webpages are. These tags also tell the search engines how relevant a page is according to the searcher’s query. For example, a business that offers “fencing lessons” (the art of swordplay and dueling) will want to use the right title tags to let Google know that the page is not about white picket fencing for your garden.

All webpages must have a H1 tag to help the search engines understand what the content on the page is about, and who the target audience is. H2 tags provide further details, as do H3 tags. Having more than one H1 tag on a webpage can hurt performance, and if the tags do not accurately reflect the content, you can expect poor overall SEO performance. H1 tags also require ongoing updates based on the latest Google algorithm updates, SEO reporting performance, and running a competitor analysis.

Meta descriptions appear under the links in the SERPs and let searchers know what the pages are about. Meta descriptions may not offer direct SEO value, but they do offer valuable indirect SEO value. These are very complicated to write, as you can’t exceed 160 characters, and using one or two sentences, you must accurately describe what’s on the page, provide a CTA, and offer the searchers a good reason to click your link over other options. If the meta description is very good, the click-through rate (CTR), will go up, the time spent per session will increase, the bounce rate will improve, and the conversion rate will have a better chance of improving—all things that contribute to better rankings and a higher domain authority.