Penguin 2.0 Is Live! Analysis and Quick Links

May 24, 2013

We received some big news in the SEO world Thursday: Penguin 2.0 is now live. As expected, Google has released the Penguin 2.0 algorithm update that they say will affect 2.3% of English speaking websites worldwide.

Click here to watch Google’s Matt Cutts’ explain Penguin 2.0 and what to expect in the coming months!

It’s going to take some time for the SEO community to get a full understanding of the impact of Penguin 2.0, but here’s an early analysis and some quick links.

How will Penguin 2.0 affect my website?
Because Google’s search algorithm is a trade secret, we do not know the specifics of how it will impact your website. Our in-house experts are in close contact with colleagues across the SEO community to observe the effects of Penguin 2.0 and attempt to reverse engineer the algorithm. As we learn more about how the algorithm is working, we will take steps to ensure that your website is in compliance.

Top articles from around the web

Penguin 2.0 Early Losers: Porn Sites, Game Sites, & Big Brands Like & The Salvation Army

The Myth of Content Marketing, the New SEO & Penguin 2.0

Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know

What is National Positions doing to protect my website?
Even before the announcement of Penguin 2.0 several months ago, National Positions has taken steps to ensure top performance for your website in three key areas: (1) the technical optimization of your site, (2) your link profile, and (3) your onsite content. We have proactively conducted audits of your website to assess overall health in preparation for Penguin 2.0.

Internet marketing has always been a rapidly changing environment and Penguin 2.0 brings yet another wave of change for our industry. As your agency, we will be reaching out to you shortly to discuss these key areas of your website’s health to ensure your continued success.

Please email your Account Manager or if you have any questions or would like to schedule a time to discuss Penguin 2.0 in greater detail.

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