How to Optimize Videos for Search

March 29, 2012

Do you have videos that you want to get to the top of search results quickly and at a low cost? Video Search Engine Optimization is the way to go.

VSEO lets you promote your videos to the top of Google, YouTube, Bing and Yahoo in order to be found by more customers. Making videos that have the chance to go viral is a great way to increase your company’s online exposure.

VSEO is important to get your videos found, especially since 38% of Google Universal Search results include video. Blended search results are now being shown by Google’s Universal Search Initiative, so it’s important to take advantage of this by including video in the content you post.

Users are now going to videos for online research of a product or service before they make a purchase. In order to get the most views possible from your videos and increase traffic to your site, VSEO is a must.

A marketing company should provide you with a well-rounded VSEO program to gain visibility on the web. Some key aspects that you should have in your VSEO program are:

  • -YouTube Optimization
  • -Video Optimization
  • -Video Integration
  • -Video submission to video sites
  • -Video linking
  • -Reports and Analysis

Optimizing your videos with the appropriate titles, keywords, tags and descriptions will increase how easily you’re found. You want to make sure you’re selecting the proper terms to describe your videos so that when customers search, they’re more likely to find your content.

You want users to watch, like, share and comment your videos in order for search engines to consider your videos valuable content. It’s also important for your videos to be embedded onto your website and for others to embed your videos onto other sites. Much like inbound links, embedding your videos will increase how high they rank.

VSEO can be seen as an extension of SEO, because it helps you drive traffic to your site by having you rank higher in video searches. Unlike traditional SEO, VSEO gets you found faster, because videos can climb to the top of search results in just a matter of hours or days.

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