When it comes to growing your business, it’s important that your clients trust you and the work you do. So, what does this mean for business owners? It means that working to build brand credibility translates to success–but building credibility isn’t a one-time thing. Luckily, there are numerous steps you can take to increase credibility over time. Even if you’ve already written blog posts, launched an email series, or gained positive media coverage for your brand, there is one step you may have overlooked: teaching an online class. Not sure how to share your industry secrets in the video-sphere? Learn more in Growth Tactic #77: Increase Brand Credibility by Sharing Your Secrets. It’s the next great tip from your 100-Day Digital Growth Plan.
OVERVIEW–Increase Brand Credibility by Sharing Your Secrets
The online learning industry is growing rapidly, so it’s no wonder that teaching an online class can effectively help build brand credibility. If you have an area of expertise and a desire to educate others, then it’s time to start picturing yourself on the big screen. When clients can see your expertise and knowledge right before their eyes, they are more likely to trust you. One great way to kick-off your own online classroom presence is through a tool used by lots of industry thought leaders, namely, Udemy. A hub for online learning, Udemy is an online learning platform that allows you to teach your trade, be heard, and boost credibility, all through the online realm. Even if you have no experience creating a video, there’s no need to fret! Just follow the steps below to advance your own brand credibility.
STEP ONE: Think about your brand and the skills you have. Take some time to brainstorm your teaching points. If you’re a fitness instructor, consider sharing your secret to getting six-pack abs. Or, if you’re opening a restaurant, why not design a cooking course for dummies? Whatever it is, name your course to fit your area of expertise.
STEP TWO: Decide on the delivery method for your course. Will your video use screencasting to demonstrate a particular skill? Perhaps you would like your videos to function as lectures or tutorials. Remember, the sky is the limit. Embrace your creativity by incorporating real-world examples, quizzes, style, and of course, personality!
STEP THREE: Go to Udemy’s website and follow the steps to sign up as an instructor (it’s easy and free). Although Udemy is full of helpful resources to create your course, you can always search the web for applicable material, or check out our resources below. Once you have published your course, start watching the credibility roll in.
RESOURCES AND TOOLS
- Udemy (become an online instructor here)
- Movavi (easy-to-use video editor for windows)
- iMovie (editing software by Apple)
- Learning Solutions Magazine (six steps to creating training videos)
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