If you have ever been looking for an image on Google you know how difficult it can be sometimes. Normally the images have been sorted by relevance as a default. Now you can click on the “sort by subject “ filter and Google will then organize search results into the categories that are likely relevant to you.
Even though this may seem simple and just makes Google more user friendly, Google hints that it was a difficult process. Google’s Donald Tanguay says in a blog post that, “by looking at multiple sources of similarities, such as pixel values and semantic relationships and by mining massive amounts of data, we can make meaningful connections and groupings among images.”
This update will definitely help users if they can’t remember the exact name of what they are searching for. If you type in dog breed you will then be able to sort what dog breeds you want.
For SEO purposes you will want to make sure your images are labeled properly in order for them to appear in Google Image. This way, you will be able to get users that know what they are looking for and find your images, as well as those that may just be searching for your keyword and find that your company can serve their needs.
Optimizing images for your website and search engines will help you increase traffic to your site and make your content more relevant and useful to your target audience.
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