Difference between Inbound and Internal Linking

April 28, 2011

Inbound linking and internal linking are both important strategies for SEO and knowing the difference between the two will help you determine your best strategy.

Inbound link building is developing relevant one-way links that help point to your site. The more links that point to your site the better because then your website will build up a better trust with the search engines. To the search engine, links mean that you site is full of content that is useful. This is why it is important to build links from quality sites. If you have a bunch of links but they aren’t coming from reputable sites they won’t do much for your SEO efforts.

Internal linking, on the other hand, helps build your site’s structure. Some say that it shouldn’t take a user more than three clicks to get from your homepage to any other install page. If it take less time for a user to get the information they are looking for they are more likely to stick around. Linking to related pages can help your visitors stay engaged. Building your own linking structure can be done by creating a drop down menu and a footer. If you have a blog the post can be a good way to link to related pages on your website.

Both of these linking strategies will help improve your SEO strategies.

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