Our Presentation: Google Adwords Secrets Revealed by Google Experts & National Positions!
Thanks to everyone who attended today’s webinar on Google Shopping and E-Commerce Marketing! We had a lot of fun geeking out over Product Listing Ads and the future of product search. A special thanks to Googlers Kelli Prakash and Samir Janveja for co-hosting the webinar with and providing such keen insight. Business owners and marketing […]
If You’re Asking “Is PPC too Expensive?” You’re Asking the Wrong Questions
PPC may seem too expensive This is an assumption many of our clients have when they come on board. And true, if you’re managing your ad spend poorly and getting no ROI…then yes, PPC is way too expensive. But anything in your marketing mix that isn’t generating positive results is way too costly. After all, […]
What exactly ARE Rich Snippets? A Beginner’s Guide to Understanding Rich Snippets
Rich snippets are quickly gaining a reputation as a highly effective, yet often overlooked, element of SEO with the power to improve your rankings, attract attention to your site in the search results, and drive traffic. That’s nice…But what exactly, you might ask, is a Rich Snippet?
Duplicate Content: How Unique Is Unique Enough?
Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just […]
The Move towards Content Marketing and How to get in on the Action
Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. But how can you make your content marketing strategy a success? Follow these simple guidelines to start (and maintain) an effective campaign.
Is Another Penguin Approaching? How Your Business Can Prepare
We’ve all been waiting for the other shoe to drop. Well, another shoe has dropped. We’re talking about another Penguin update here people. Since the most recent Penguin algorithm update which was recorded in October of 2012, it’s been only a matter of time until Google rolls out another Penguin update. The first Penguin, which […]
How to Tell if Your Business Can Benefit from AdWords
Is paid search a necessary addition to your business’ advertising campaign? The answer varies for each and every business. Recently, eBay measured the pros and cons of a Google AdWords campaign for their incredibly popular online consumer-to-consumer business, with some not-so-positive results, prompting the Harvard Business Review to raise the question: Did eBay just prove […]
Facebook launches “Facebook Home”
In case we all didn’t compulsively check Facebook already, Facebook has now removed any remaining barriers between us and the latest status updates with the launch of “Facebook Home.”
Author Rank: What It Is and What To Do About It Now
Google wants, and has always wanted, to provide it’s users with quality content. That’s why it’s not too far fetched to assume that there will be a day when the credibility of the author who puts out that content may matter just as much to Google as the content itself. And, now, it seems that […]
Panda Update 25: Google Will No Longer Announce Manual Algorithm Updates
Google’s Panda Update 25 has hit, and the big news is what’s not going to be happening. While all previous iterations of the Panda Update have been manually released and announced, Google is now saying that Panda will be permanently rolled into the regular search algorithm changes and will no longer receive manual updates or […]