Technical SEO: Creating a Site Your Users (And Google) Will Love
Technical SEO is about optimizing all of the little technical components that make the nontechnical experience intuitive and helpful.
How to Fit Your Marketing Strategy to Facebook’s New News Feed
Like it or not, the face of Facebook–it’s News Feed–is changing. That means a slew of new changes revolving around Facebook’s growing focus on the visual. This change is one of the biggest that the Facebook’s News Feed has ever undergone. This new, visually-focused design is a direct result of the reality that, as […]
How to Increase Your Email Click Through Rates
Measuring and analyzing the number of people who clicked onto, and through, your site as a result of your emails can tell your business a lot about what’s working and what’s not. Here are some tips to increase your click through rates, so you can start improving that essential email marketing metric.
How to Build a Site That’s User Friendly AND Search Friendly
Getting found online is essential. But you need to take traffic through your site, not just to it. In order to be successful online, you need to make sure your visitors are getting what they want from—and where they need to go on—your site, so you can get the conversion, and even the rankings, you’re after.
How can a user-friendly site improve your search rankings?
It’s simple. Today, as the folks over at Hubspot put it, SEO is not just about search engine optimization, it’s about search experience optimization too.
Is a 25th Panda Update in the Works?
The blogosphere is buzzing with people voicing their concern about the potential of an impending Panda update. There have been rumors of ranking changes and fluctuations as well as claims of a surge in Google crawl activity that have been posted on a WebmasterWorld thread about Google updates and SERP changes this month. SERPs Volitility Index and MozCast Metrics also seem to show some fluctuations in the rankings–although nothing too drastic.
The Ultimate Guide to Infographic Marketing for Your SEO Campaign
In the last few years, infographics have become a not-so-secret weapon for viral marketing campaigns all over the web. For those who aren’t familiar, infographics are dynamical visual representations of off-beat trends or topics. Infographics aren’t anything new; they’ve been around for decades, used in both online and in print. In recent history, forward-thinking technology […]
Google Updates Spam Detection Algorithm and Advises Against Fake Reviews
With Google growing in authority every day, the site continues to attribute its success to its ability to give web users relevant and reliable results. The key for search sites like Google is to maintain credibility and provide web users with a sense of trust—that’s why, more than ever, fake reviews simply will not fly.
With a rising focus on the Local search experience and the announcement of new improvements to their spam detection algorithm, Google prompts businesses and SEO companies alike to keep a few “review rules” in mind and warns that fake reviews will not be tolerated.
Google Announces 24th Panda Refresh
After many discussions around the web of a noticeable update and after days of Google denying any changes, Google has finally announced the roll out of their latest Panda refresh. This would be the 24th Panda update since the first one was announced nearly two years ago.
The Pros and Cons of Live Chat
Live chat gives your business the chance to interact and engage with customers online, in ways you only used to be able to do offline when they called over the phone or appeared at your door.
Chatting with your site visitors allows you to talk to them in real-time, adding dimension to your business and giving customers a real person with whom to connect, all of which has the power to increase conversion. But while live chat has the potential to personalize to your business’ online presence and do a great deal of good, there are a few things to keep in mind that might make live chat more of a problem then a solution.
Facebook Announces New Social Search Function: Facebook Graph Search
Today, Facebook announced the introduction of Graph Search—its radical attempt to add search to its social site. Just like Google has moved to make their search results more personalized with Google+, Facebook is attempting to merge search and social—but in an even more radical way. Instead of incorporating Google’s search function on their site, Facebook decided to create their own: Facebook Graph Search. If you have a page on Facebook, Graph Search can help all sorts of users discover it, meaning new ways to reach customers and a new outlet to help generate business for your brand.