The Importance of User-Experience: Why Technical SEO is More Essential Than Ever
With technical SEO, you can give search engines a site worth ranking and searchers a user-experience that’s flawless, fluid, enjoyable, and more likely to keep visitors on the page and get customers to convert. National Positions Marketing Director discusses the benefits of technical SEO here.
How We Shop in 2013: The Growth of ECommerce Marketing
The mobile and social markets have had a tremendous impact on ecommerce. We demonstrate how ecommerce marketing is evolving, and what exactly that impact is, in the infographic below.
The Building Blocks Behind Better Conversion Rates
A successful online marketing campaign means you’re make sure you’re not just driving searchers to your site, but turning those passers-by visiting your site into paying customers supporting your business. And that means having a killer conversion rate optimization campaign.
The Growth of Ecommerce Marketing: How Social and Mobile Marketing are Affecting E-Tailers
Today, it’s easier than ever for customers to find what they’re looking for–without ever leaving their couches. We can purchase a new pair of shoes, browse for Father’s day presents, shop for the season’s top swimsuits, the latest sound system, a new lawn mower, and so much more all without having to step into a […]
Penguin 2.0 Fallout: Are Relevancy and Branding the “New Page Rank”?
Page rank used to be one of the most important factors to consider when generating links, and it’s still important today. But something else has risen in the ranks and is becoming increasingly key to a successful link building strategy: relevancy.
Penguin 2.0 Is Live! Analysis and Quick Links
We received some big news in the SEO world Thursday: Penguin 2.0 is now live. As expected, Google has released the Penguin 2.0 algorithm update that they say will affect 2.3% of English speaking websites worldwide. Click here to watch Google’s Matt Cutts’ explain Penguin 2.0 and what to expect in the coming months! It’s […]
Google Set to Release Penguin 2.0: What This Means for SEO and How to Prepare
We knew it was going to happen, that it was a matter of ‘when’ not ‘if’. But now it’s official: Google is releasing a new Penguin Update. According to Google’s Matt Cutts, Penguin 2.0 is going to be released into the Google search algorithm in a matter of weeks. When Penguin 1.0 was released last […]
Proof Against Matt Cutts Claims that Press Releases Don’t Benefit Rankings?
Google’s Matt Cutts has stated that links from press releases shouldn’t be expected to factor into your rankings, and cannot directly benefit your site. But, despite Cutts’ obvious insight into the inner workings of Google’s algorithm, the SEO world is abuzz with the potential that what Cutts has to say may not be the case–at […]
How to Market on Pinterest like a Pro
If you’re looking to become a Pinterest pro, we’ve got a few tips up our sleeves that can help you get started on Pinterest and stay successful with your Pinterest marketing campaign.
Google Now for iOS: Google Gets Smarter than Ever
Google Now has officially been released for iPhone and iPad users. While Google Now has been available for Android users for quite awhile, it’s now been adapted to iOS as well, and the software’s gone from being an element of Google’s Mobile Search App that’s mostly just neat in theory, to something pretty darn cool […]