Google Changes Local Search Display
What big display changes mean for small businesses Do you have an uneasy feeling that something in your universe has changed recently, but you can’t quite put your finger on it? It’s not a cosmic shift, but a new local search display format from Google, which may be just as significant. As a business relying […]
Facebook to Small Businesses: Be Mobile-Friendly Now
Facebook has rolled out a series of test versions for changes to Brand Pages, as announced by COO Cheryl Sandberg on September 8. The changes appear to target small businesses (SMBs), judging by Sandberg’s presentation, in which she cited 45 million active SMB Pages currently found on Facebook worldwide. She stressed, among other things, the […]
Beyond Keywords: Drive Better Quality Traffic to Your Site
Panda, Penguin, Hummingbird—if it’s your job to care about SEO, these critters have complicated your life in recent years. The new Google search algorithms they represent, along with other ongoing updates—as many as 500 or more per year—have changed the rules for driving quality traffic to your web site. These days, it’s about looking beyond […]
Learn to Write Clickable Headlines that Drive Your Competition Crazy
Writing great headlines comes naturally to some people, but most of us need a little help crafting those irresistible lines that make readers want to know more. Sure, a lot is riding on the headline, but it all comes down to one overriding concern: does it generate an amazing click-through rate, the kind that your […]
6 Indispensable Tips for Writing Content that Drives Traffic
You could spend years digging through reams of advice on how to write content that generates outstanding traffic results. We want you to have a life, so instead, we’ve condensed it down to 6 indispensable writing tips that have proven successful at driving traffic for high achievers at every level of business. One way […]
Alphabet – The A-Z of Google’s new holding company
Yesterday, Google announced that they would be restructuring the upper-crust of their brand into a holding company that will simply be known as Alphabet. At the surprise of many (including owners of pre-existing companies already called “Alphabet”), Google’s co-founders, Larry Page and Sergey Brin, announced that the decision was made so that Google could continue […]
Blocking JavaScript and CSS Warnings – Should you care?
For those of you that checked your Google Search Console (formerly known as Webmaster Tools) on Tuesday July 28, you might have been surprised to see a new warning, “Google Warning: ‘Googlebot cannot access CSS and JS files on {your domain}.’” For sites that employ Javascript and CSS coding, this may have been alarming. In […]
Google’s Panda 4.2 update: 10 Things You Need to Know
Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. […]
Google Renames Webmaster Tools to Search Console
Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert webmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there […]
Bing’s Mobile Friendly Update
It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed […]