Why Multiscreen Marketing Matters
If your mobile marketing strategy relies largely on creating a great mobile-friendly experience for your visitors, chances are, you’re missing a critical component: targeting multiscreen usage. After all, statistics show that as many as 90% of internet users use multiple screens throughout the day, often simultaneously. Reaching these users with a targeted message tailored to […]
Why the User Experience Matters – and How to Make It Better
Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site’s relevance based on the user experience may seem arbitrary. After all, if […]
Google’s Mobile Friendly Rollout: 4 Things You Need to Know About “Mobilegeddon”
It’s not often that Google gives us advance notice of a major algorithm update, so their announcement in February sent a pretty clear signal that its mobile-friendly update was one to prepare for. While the update only affects searches from mobile devices, statistics reveal that more and more people are using mobile devices to research […]
What’s Next In… Social Media Marketing
Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and […]
The Stats You Need to Know About Influencer Marketing – Infographic
Chances are, you’ve been hearing a lot about Influencer Marketing and how it’s a powerful new spin on word-of-mouth marketing. While there’s nothing we love more than waxing poetic about just how powerful influencer marketing is, we know that nothing speaks louder than great data. We’ve combed through tons of data from some of the […]
The 4 Best Ways to Keep Your Business Top of Mind
In order to really grow your business, you need to have a brand that’s top-of-mind, one that customers will think of when it comes time to make a purchase, inquire about a service, or offer a recommendation to a friend.
Google Cracks Down on Mobile Usability–Is There a New Mobile Algorithm Ahead?
Having a mobile friendly site is more important than ever, and this week Google’s making that clear. Over the last week, Google has begun a mass email campaign aimed to alert webmasters if their sites have mobile-usability issues. What Does Mobile-Usibility Mean for Your SEO? If your site isn’t mobile-friendly, Google wants you to know. Google starts off their […]
The Psychology of Content that Converts
Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you’re looking to get the most out of your content marketing. As human beings it is only natural to rush to […]
The Top 4 Reasons Your Content is Good, Not Great
Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, […]
Bing’s Algorithm Officially Supports Emoji as Search Terms
If you’ve ever had the burning desire to express your search query in the form of an emoji, you’re in luck. Bing has announced their algorithm will now officially be supporting the use of emoji characters as search terms in all English search queries. As most iphone users should be familiar with, emoji are are […]