Google Drops a Veil on Local Ranking Factors
Google has revealed significantly more about its local search ranking factors, and it’s the kind of info you can immediately use to enhance your own site’s local ranking. An expanded Google Help page lives up to its title, “Improve your local ranking on Google,” as highlighted in Search Engine Land’s April Fools’ Day post. This […]
Relationship Marketing – The New Way to Sell
You may never have heard the term Relationship Marketing, but I believe that once you finish reading this post, it will change your idea of how to sell online in 2016. We know that people buy from other people they trust and like. Well, selling online demands the same kind of trust, and trust results when […]
Marketing Automation — What You Need to Know
In one of our recent blog posts, we touched upon Marketing Automation and what the business community is saying about this unique system. In today’s post, we’re taking a deeper dive into a few key features and benefits of Marketing Automation and how it can help increase sales, generate more leads, and positively impact your return […]
Harness the Instagram Audience with New Call-to-Action Ads
The close relationship between Facebook and Instagram now goes beyond the former owning the latter, to a whole new dimension, thanks to the new interface that allows more businesses to create self-serve ads on Instagram. Both entities have recently added e-commerce features with Instagram’s new “Shop Now” button, and Facebook’s “Buy Now” button, to help […]
How to Extend Your Facebook Reach
Facebook comes in at number three among social media sites that correlate to a high Google search ranking. Clearly, it’s safe to say that raising your Facebook game should raise your Google rankings. However, Facebook has been gradually changing the rules of their game, which gives rise to important questions, like: what are the newest […]
The Search for Ranking Factors: User Behavior
In the never-ending quest to understand how Google’s ranking factors, we’ve noticed a recent study that clears up one long-standing debate within the SEO world. Evidence now shows that user behavior is an important piece in the ranking puzzle.
Client ‘Three Jerks Jerky’ Sparks Frenzy on ‘Shark Tank’
We’ve always loved the jerky produced by our clients ‘Three Jerks Jerky.’ As their official digital marketing partner, we’re lucky enough to get samples all the time, and they’re always a big hit around the office. We’ve been singing their praises now for almost six months, so we were thrilled to see them get recognition […]
Is Your Mobile Site Ranking? New Research You Can Use
Ever since Google’s “Mobilegeddon” event in April 2015, most businesses have worked to improve their mobile rankings.
Using Buyable Pins to Drive Sales on Pinterest
In our last post, we promised more news on Pinterest and social media tools, so here it is…
Tips and Tools to Build Sales through Pinterest
Did you know that Pinterest is projected to have between 50 and 70 million users by next year according to eMarketer research? Would you like to hear from some of them?