Google Renames Webmaster Tools to Search Console

May 23, 2015

Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert webmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there may be a more important message: search engine optimization is more important than ever, and site owners of every stripe can take steps to improve their search engine visibility.

Whether you have a team dedicated to your SEO strategy or manage your site on your own, we encourage you to check out Google’s Search Console. There are a host of great tools there that can help you understand how the search engine sees your site, as well s insight into any errors or issues that may prevent your site from performing well in the results. If you have any questions, give us a call; will be happy to answer any questions about the console and how you can make the most of the insight it offers.

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