Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert webmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there may be a more important message: search engine optimization is more important than ever, and site owners of every stripe can take steps to improve their search engine visibility.
Whether you have a team dedicated to your SEO strategy or manage your site on your own, we encourage you to check out Google’s Search Console. There are a host of great tools there that can help you understand how the search engine sees your site, as well s insight into any errors or issues that may prevent your site from performing well in the results. If you have any questions, give us a call; will be happy to answer any questions about the console and how you can make the most of the insight it offers.