Chances are, you’ve been hearing a lot about Influencer Marketing and how it’s a powerful new spin on word-of-mouth marketing. While there’s nothing we love more than waxing poetic about just how powerful influencer marketing is, we know that nothing speaks louder than great data. We’ve combed through tons of data from some of the best marketing studies, surveys, polls and reports to find the stats that can help you decide whether it’s time to put the power of Influencer Marketing behind your next campaign.
How many customers rely on recommendations when making their buying decisions? How much can word-of-mouth marketing improve your bottom line? What’s a Facebook fan really worth? Check out our infographic to find out these important statistics, and much more:
