Penguin 3.0’s On Its Way–And Why Businesses Should be Welcoming Its Arrival
It has been nearly a year since the last Penguin update was released–10 months to be exact, leaving many wondering: When exactly will the next update be coming? According to Google’s representatives, we won’t have much longer to wait. Many of Google’s algorithm changes have become increasingly subtle. Changes are constantly being made to improve […]
Why Technical SEO Matters for Content Marketers Too
If there’s content on a website and no one is around to read it, is it marketing? Maybe, but it’s not very effective. Getting an audience in front of your content is the most basic, but also one of the most critical parts of content marketing, and organic search traffic is incredibly important to the […]
Google Now Rewards Secure Sites–What You Need to Know About Search’s Newest Ranking Factor
Google has officially added yet another ranking factor to the list. This past week, Google announced that whether or not a site is using site encryption will now affect the way that the search engine determines their rankings. This addition to the way Google’s algorithm ranks sites is designed encourage developers to adopt HTTP, a […]
Negative SEO: What It Is and How You Can Protect Yourself
Here’s the scenario: you’re sipping your coffee and firing up your favorite RSS reader, checking the latest SEO news feeds while you caffeinate. You see a blog post reporting that the latest edition of Google’s Penguin algorithm has gone live. What do you do? Should you even care? There are algorithm updates happening all the time, […]
How to Create Content for Every Stage of the Buying Cycle [Infographic]
In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service–and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with […]
A 3 Step Guide to Leveraging Owned, Earned and Paid Media
A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed–where should they go and how do you get them […]
Congrats to Our LegalTech Winner!
Earlier this month National Positions was honored to have been able to attend the west coast’s most prominent legal technology conference of 2014. At the conference, members of our own National Positions team were able to discuss the state of digital marketing with technology thought-leaders and share actionable marketing tips with representatives from the legal […]
How to Get Expert Content Without Hiring an Expert
There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content? According to search engines like Google, it’s content that is informative, well-written, engaging, […]
How To Make Content Creation Effortless [Infographic]
Creating quality content can be a complex, time consuming process. Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content–what […]
Then and Now: Understanding How SEO Content has Changed
If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to […]