The Psychology of Content that Converts
Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you’re looking to get the most out of your content marketing. As human beings it is only natural to rush to […]
The Top 4 Reasons Your Content is Good, Not Great
Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, […]
Bing’s Algorithm Officially Supports Emoji as Search Terms
If you’ve ever had the burning desire to express your search query in the form of an emoji, you’re in luck. Bing has announced their algorithm will now officially be supporting the use of emoji characters as search terms in all English search queries. As most iphone users should be familiar with, emoji are are […]
Google Releases Penguin 3.0–But Is There Still More To Come?
According to Google representative, John Mueller, the much-anticipated Penguin 3.0 algorithm update began rolling-out on Friday, October 17th. This past weekend, some sites began noticing changes in their organic rankings and many were attributing the changes to the Penguin update Google’s been building anticipation for since earlier last month. Today, Google’s John Mueller has confirmed […]
Volatility in the Local Results: Are Some of The Effects of Pigeon Rolling Back?
In the past few weeks we’ve seen a lot of volatility in the types of local search results that Google has been returning since their latest local algorithm update was rolled out back at the close of July. Recently, we’re seeing the return of a number of the local ‘six-pack’ or ‘7-pack’ results that had […]
Much Anticipated Penguin 3.0 Algorithm Update Expected in the Coming Week
Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this […]
Join Us for a Free Webinar on The Top Local SEO Strategies Post-Pigeon
On July 24, 2014, Google announced the roll out of their updated local search algorithm, dubbed ‘Pigeon’. Google’s new algorithm specifically targeted local results and has dramatically altered the face of local search. Join us for a free webinar Wednesday, September 24 at 11AM PST to find out how to harness Google’s new Pigeon Local […]
Google Says Goodbye to Authorship– And What That Means for You
Many factors have been added to the way that Google’s algorithm understands and displays your content, your site, and your overall online authority. Google Authorship was one such factor. What it created was a way to link the content you created with your Google+ profile. It intended to give your content not only an identifiable […]
What Robin Williams’ Best Lines Can Teach You About Marketing
The news of Robin Williams passing hit hard for millions around the world. But what does Robin Williams have to do with you? Or, more importantly here, what do Robin Williams’ one-liners have to do with the way you run your business or the ways you handle your internet marketing? Whether or not you were […]
What It Actually Means to be an Online Authority—and How You Become One
These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that […]