The Age of Content-Centric Search
In the early days of online search, there were easy ways to manipulate search results and gain first page rankings for your website. While this worked for quite a few years, eventually Google became interested in rewarding websites for providing an all-around quality user experience to their visitors. Newer algorithm updates and the continued sophistication […]
National Positions Attends LegalTech West Coast 2014
National Positions was thrilled to be invited to attend LegalTech West Coast in Los Angeles, CA this past week. With trade shows in both New York and Los Angeles, LegalTech is one of the nation’s most important conference for law firms and legal departments to get an in-depth look at what’s going on in the […]
How to Create a Real Brand and THEN Market It
Having a powerful, identifiable brand enables businesses to grow and maintain an audience and promote themselves (and their products and services) online and off in incredibly effective ways. But before your business can really start marketing your brand, you need to truly have one. Effective branding is crucial, and it’s something that many businesses overlook […]
LinkedIn Opens Publishing To All Members–Why Some are Concerned about Duplicate Content
LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only “influencers” could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site’s own publishing platform. This is a great opportunity for […]
How To Get Mobile-Friendly: Deciding Between Responsive and Adaptive Design
To put it simply, there is no excuse not to have an excellent mobile site in 2014. We’ve been talking about it for years, but the day is really here: mobile is surpassing desktop usage. And that isn’t just a fun fact about the modern day and age we’re living in. It’s proof that if […]
Watch National Positions Newest Webinar on Mastering Content Marketing
Content marketing is more crucial than ever when it comes to effective, innovative digital marketing. As most digital marketing companies know, offering a comprehensive range of Internet marketing services is the key to getting companies the authority and the visibility that they’re looking for online–and no one is more familiar with this than National Positions […]
Marketing Lessons Learned from The Top Super Bowl Advertisers
Whether you’re an avid sports fan or you haven’t followed football a day in your life, it’s fairly safe to say that all of us know one thing: Super Bowl Sunday is right around the corner. But while you work on perfecting your artichoke dip for the big day, don’t forget that the Super Bowl […]
The 3 Steps to a Killer Content Marketing Campaign
Thanks to the rising emphasis on user-experience and the increasing clout of quality content, Content Marketing has become one of the most essential components of digital marketing today. Content has always been king, “getting social” has been a common piece of marketing advice for a number of years, and even Google is telling businesses they […]
Conversion Optimization: 3 Steps to Reducing Shopping Cart Abandonment
Optimizing your checkout page is crucial if you want to increase sales and stop customers that are moments away from completing their purchases from jumping ship right in those crucial final stages of conversion. Shopping cart abandonment is one of the biggest conversion hurdles that e-commerce sites struggle to overcome. As an ecommerce site, it’s […]
5 PPC Lessons Learned from 2 Google Adwords Case Studies
2013 has certainly been a year marked by tremendous change, for organic and paid search, and everything in between. In the past year, Google has evolved their search algorithms and their advertising platform, and made a number of changes that businesses, marketers and advertisers alike are all having to adapt to. Google’s getting more advanced, […]