Creating quality content can be a complex, time consuming process.
Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content–what content marketers call your Content Pillar–and then building out from there allows brands to take their content further and get more from their content marketing campaigns, even on a limited budget and with a small content/creative team.
We take a look at what a content pillar really is, how you create them, and how you can leverage it to create enough content to keep your editorial calendar filled and give your content marketing campaigns almost endless collateral.
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