Thriving in a Hyper-Competitive 2021 Holiday Season
The Webinar is over! But if you missed it – scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying […]
Now Customers Can “Follow” Brands on Amazon!
We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, […]
National Positions Is Now a Klaviyo Partner!
For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving […]
5 Landing Page Tests You Need To Be Running
When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but […]
7 Paid Media Metrics That Matter MORE Than Clicks
We want to let you in on a little secret about paid media advertising. Ready? The number of clicks doesn’t really matter! Say it with us! What prospects do once they click, that’s the good stuff. Think of it this way: What is worth more? One hundred ad clicks with one sales conversion or 50 […]
Podcast Alert! Apple iOS vs. Facebook (Part 1)
Every advertiser and marketer using Facebook and Instagram ads is asking the same question right about now…“What the heck is going on?!” As Apple’s latest iOS update has sent performance plummeting in recent weeks, we decided to pick the brains of some of the best social media minds at National Positions to unpack what is […]
National Positions Wins at The Communicator Awards—3 Years Running
Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA), The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more. For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond. This […]
5 Reasons Why Your Website Is Not Driving Leads
The main goal of the majority of websites is to drive leads, sales, or some form of trackable conversion. Attracting your target audience and converting them into customers can be done using many clever strategies taking place on your website. Conversion optimization is important for the success of these strategies. Visitors to your website usually […]
5 TikTok Strategies Every Business Needs to Know
TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach […]
Website Conversion Optimization – Here Is Where You Begin
Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website […]