7 Ways To Improve Your Amazon Listings
Amazon is the biggest ecommerce marketplace in the world, and selling through the site has a lot of appeal. Buyers trust Amazon thanks to fast shipping, good customer service, and competitive prices. With that said, if you’re planning on selling on this ecommerce juggernaut, you have a lot of competition. Almost two million sellers are […]
Social Media Marketing in a “Pay-to-Play” World
Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even […]
Building a Marketing Budget? Here Is What You Need to Know
Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t […]
As Website Cookies Crumble – Here Is What You Can Do in 2021
Website cookies have become such a normal part of using websites that many of us don’t even think twice to select “accept all” when notified of a site’s cookie policy. Although these cookies don’t collect personal information, privacy remains an understandable priority for most internet users. The importance of staying safe online is likely one […]
5 Tools for Creating Video Ads on Any Budget
Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more […]
5 Ways to Make Eye-Catching Video Ads
Video marketing has become increasingly competitive—there are so many ads out there that vie for consumers’ attention. You can’t really blame businesses for making the most of video ads, more than 90% get new customers thanks to videos on social media alone. With that in mind, you need to find ways to make your videos stand […]
5 A/B Tests to Generate More Profitable Results
A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!). Either way, it works. You can use A/B testing on everything from website copy to paid search […]
NP’s Top 7 on Forbes in 2021 (So Far)
For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions. Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our […]
5 Ways to Use Automation for Better Ecommerce Profits
Ecommerce has seen explosive growth in the last few years, from $286 billion in 2017 to nearly $432 billion in 2020. By 2025, revenues are expected to grow to $564 billion. The COVID-19 pandemic accelerated the shift to online retail, especially in 2020. But ecommerce revenues are only expected to grow in the coming years—pandemic […]
7 Simple Ways to Improve Your SEO Right Now
You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website. In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon […]