For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving repeat purchases.
Marketing automation enables us to elevate the humble email experience to an entirely new programmatic level.
In fact, across industries, average email open rates sit around 20%. Compare that to your average click-through rates on Google ads, YouTube ads, or even Facebook ads—and the prospect to streamline and implement an effective email marketing strategy becomes far more enticing.
For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving repeat purchases.
Marketing automation enables us to elevate the humble email experience to an entirely new programmatic level.
In fact, across industries, average email open rates sit around 20%. Compare that to your average click-through rates on Google ads, YouTube ads, or even Facebook ads—and the prospect to streamline and implement an effective email marketing strategy becomes far more enticing.
Ok, that’s enough of an introduction!
While our team has and continues to use a variety of platforms to build and launch these types of campaigns, the rapid rise of ecommerce selling and purchasing has inspired us to add to our marketing automation repertoire.
National Positions has now partnered with Klaviyo!
With the sudden, rapid adoption of both ecommerce selling and purchasing over the past year, we wanted to offer our clients a solution that provides a more seamless integration with ecommerce platforms like Shopify.
Klaviyo also supports other popular ecommerce platforms like Magento, WooCommerce, Big Commerce, Commerce Cloud, and many others. With the holiday season quickly approaching, Klaviyo’s marketing automation platform also allows for more robust SMS, email, and automated ecommerce integrations with fully customizable drips and campaign triggers.
All of this to say that we can now provide even greater programmatic campaign capabilities for connecting (or reconnecting) with the right clients at the right time.
Throughout 2021 alone, ecommerce purchasing is projected to increase by nearly 18%.This is on top of the over 40% rise in 2020!
What many projected to be a possible temporary ecommerce trend is now looking more like a solid pivot as more customers are turning to the digital ecosystem for their products and services.
As more consumers purchase online, our team feels strongly that providing emerging tools like Klaviyo will allow our clients to be better equipped to capitalize on changing consumer behaviors.
So, if you are considering either adding or changing your marketing automation stack for your ecommerce business, contact our team and we can take you through a live demo and answer any questions. You can click here to drop us an email or call us directly at (818) 740-4774.
The holidays are coming. It’s time to prepare with the gift of email marketing via new marketing automation strategies and possibilities!