Digital Marketing Blog | National Positions

What is Retargeting and Why is it so Important in 2013?

For most businesses, conversion doesn’t usually happen the first time a customer visits their site. In fact, only about 2% of these first-time visitors convert on the spot. And that’s okay—as long as you can get them back. In 2013, with the focus increasingly being directed toward concrete ROI and real conversion, retargeting is a technique that’s quickly becoming one of the secrets to success in the Internet marketing world.

Looking Beyond the Vanity Metrics

It’s easy to get distracted by likes, retweets, +1s and all the other vanity metrics out there. It’s understandable, we all want to be liked and it’s even better when the whole Internet can see just how much we’re liked. But vanity metrics are named vanity metrics for a reason. Among the other trends we’ll discuss in our upcoming Webinar on Internet Marketing Trends for 2013, we talk about why conversion is more important than ever this year, even in social media. That’s why the big question we all need to be asking ourselves in 2013 is: as great as a re-tweet might be, if it’s not bringing you big ROI, is it really worth your business investing in?

Google Announces its 23rd Panda Update—Affecting ~1.3% of English Queries

What were you hoping to get for Christmas this year? We’re betting it probably wasn’t another Google Panda Update. Unfortunately, that’s exactly what we all found under the tree this year. Just before the holiday weekend, rumors of a Google algorithm update were swirling with people commenting on signs of a major update seemingly in the works. On Friday, Google confirmed these whisperings with a post to their Twitter page announcing that they had indeed pushed out yet another Panda data refresh that day.

Use Your Social Media Data To Improve Your Marketing Strategy

What do all those likes, retweets, comments and shares really mean for your business and how can you learn from them?

Without a real understanding of all this social data you’re getting, it can be difficult to recognize any actionable takeaways, and almost impossible to leverage all this information in order to improve your marketing strategies. We’re here to help you find out what you can really take away from your latest retweet and how you can use that information to your advantage.

How to Create Quality Content on a Small Budget

As you start thinking about marketing strategies for the New Year, it’s important to remember that the shift towards the unique, quality content that picked up speed in 2012 is most certainly not over. But, with the New Year comes new opportunities for you to reexamine your strategies and realign them with your budget–big or small. And luckily, creating high quality content doesn’t always have to come with a high price tag; we’re here to prove it. Here are a few tips on how your business can create quality content, even without a big budget.

SEO for 2013: Experimenting with your Methods, Diversifying your Tactics, and Opening your Mind

What every business must ask themselves as we head into the New Year is how are we diversifying our tactics; how are we developing new ideas, new techniques, new mindsets? Right now, staying stagnant is most definitely not the best policy. Here are some areas where we could all afford to mix it up a little in the New Year:

5 Ways to Create Content that Markets Itself

What’s worse than creating a fascinating blog post or writing a piece of quality content… that nobody sees. Sometimes, even after posting to Facebook or tweeting with the best of them, your content still ends up sadly, and surprisingly, overlooked. Find out how to make content that markets itself with these 5 tips—no extra tweets […]

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