Focusing exclusively on one element, in business in general, in marketing, and especially in SEO, is never a good idea. Working towards diversity and paying attention to detail are both key, and it’s essential for keeping your SEO strategy adaptable, and your site ranking at the top of the search results.
And with all the changes to Google’s Algorithm that have been happening recently, that sentiment is truer than ever. Thanks to Google’s Penguin and Panda updates, Google’s showing sites around the world how important it is to have a high-quality, adaptable approach to SEO and one that’s driven towards user experience. It’s essential to be paying attention to every element that goes into making a site that both users, and search engines like Google, will find relevant, helpful, and of course, quality. In order to do that, you first need to make sure you’ve taken care of some of the most basic SEO factors that many businesses let fall through the cracks: ensuring your site is simple to use for searchers and easy to crawl for engines.
Nothing irks a user, and gets a visitor to bounce from a site, faster than a 404 error, a spammy banner, timeout issues, and the like–and Google is paying attention. And nothing confuses Google like canonical problems, broken links, and other technical errors. That’s why it’s more important than ever to start optimizing the technical elements of your site with Technical SEO. That way, you can fix any errors and make sure your site is high-quality, but also high-functioning, so that you can maintain the rankings you deserve. With technical SEO, you can give search engines a site worth ranking and searchers a user-experience that’s flawless, fluid, enjoyable, and more likely to keep visitors on the page and get customers to convert.
National Positions Marketing Director discusses the benefits of technical SEO here.
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