Negative SEO: What It Is and How You Can Protect Yourself
Here’s the scenario: you’re sipping your coffee and firing up your favorite RSS reader, checking the latest SEO news feeds while you caffeinate. You see a blog post reporting that the latest edition of Google’s Penguin algorithm has gone live. What do you do? Should you even care? There are algorithm updates happening all the time, […]
How to Create Content for Every Stage of the Buying Cycle [Infographic]
In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service–and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with […]
A 3 Step Guide to Leveraging Owned, Earned and Paid Media
A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed–where should they go and how do you get them […]
Congrats to Our LegalTech Winner!
Earlier this month National Positions was honored to have been able to attend the west coast’s most prominent legal technology conference of 2014. At the conference, members of our own National Positions team were able to discuss the state of digital marketing with technology thought-leaders and share actionable marketing tips with representatives from the legal […]
How to Get Expert Content Without Hiring an Expert
There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content? According to search engines like Google, it’s content that is informative, well-written, engaging, […]
How To Make Content Creation Effortless [Infographic]
Creating quality content can be a complex, time consuming process. Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content–what […]
Then and Now: Understanding How SEO Content has Changed
If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to […]
The Age of Content-Centric Search
In the early days of online search, there were easy ways to manipulate search results and gain first page rankings for your website. While this worked for quite a few years, eventually Google became interested in rewarding websites for providing an all-around quality user experience to their visitors. Newer algorithm updates and the continued sophistication […]
National Positions Attends LegalTech West Coast 2014
National Positions was thrilled to be invited to attend LegalTech West Coast in Los Angeles, CA this past week. With trade shows in both New York and Los Angeles, LegalTech is one of the nation’s most important conference for law firms and legal departments to get an in-depth look at what’s going on in the […]
How to Create a Real Brand and THEN Market It
Having a powerful, identifiable brand enables businesses to grow and maintain an audience and promote themselves (and their products and services) online and off in incredibly effective ways. But before your business can really start marketing your brand, you need to truly have one. Effective branding is crucial, and it’s something that many businesses overlook […]