Google Releases Penguin 3.0–But Is There Still More To Come?
According to Google representative, John Mueller, the much-anticipated Penguin 3.0 algorithm update began rolling-out on Friday, October 17th. This past weekend, some sites began noticing changes in their organic rankings and many were attributing the changes to the Penguin update Google’s been building anticipation for since earlier last month. Today, Google’s John Mueller has confirmed […]
Volatility in the Local Results: Are Some of The Effects of Pigeon Rolling Back?
In the past few weeks we’ve seen a lot of volatility in the types of local search results that Google has been returning since their latest local algorithm update was rolled out back at the close of July. Recently, we’re seeing the return of a number of the local ‘six-pack’ or ‘7-pack’ results that had […]
Much Anticipated Penguin 3.0 Algorithm Update Expected in the Coming Week
Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this […]
Join Us for a Free Webinar on The Top Local SEO Strategies Post-Pigeon
On July 24, 2014, Google announced the roll out of their updated local search algorithm, dubbed ‘Pigeon’. Google’s new algorithm specifically targeted local results and has dramatically altered the face of local search. Join us for a free webinar Wednesday, September 24 at 11AM PST to find out how to harness Google’s new Pigeon Local […]
Google Says Goodbye to Authorship– And What That Means for You
Many factors have been added to the way that Google’s algorithm understands and displays your content, your site, and your overall online authority. Google Authorship was one such factor. What it created was a way to link the content you created with your Google+ profile. It intended to give your content not only an identifiable […]
What Robin Williams’ Best Lines Can Teach You About Marketing
The news of Robin Williams passing hit hard for millions around the world. But what does Robin Williams have to do with you? Or, more importantly here, what do Robin Williams’ one-liners have to do with the way you run your business or the ways you handle your internet marketing? Whether or not you were […]
What It Actually Means to be an Online Authority—and How You Become One
These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that […]
Penguin 3.0’s On Its Way–And Why Businesses Should be Welcoming Its Arrival
It has been nearly a year since the last Penguin update was released–10 months to be exact, leaving many wondering: When exactly will the next update be coming? According to Google’s representatives, we won’t have much longer to wait. Many of Google’s algorithm changes have become increasingly subtle. Changes are constantly being made to improve […]
Why Technical SEO Matters for Content Marketers Too
If there’s content on a website and no one is around to read it, is it marketing? Maybe, but it’s not very effective. Getting an audience in front of your content is the most basic, but also one of the most critical parts of content marketing, and organic search traffic is incredibly important to the […]
Google Now Rewards Secure Sites–What You Need to Know About Search’s Newest Ranking Factor
Google has officially added yet another ranking factor to the list. This past week, Google announced that whether or not a site is using site encryption will now affect the way that the search engine determines their rankings. This addition to the way Google’s algorithm ranks sites is designed encourage developers to adopt HTTP, a […]