LinkedIn Opens Publishing To All Members–Why Some are Concerned about Duplicate Content
LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only “influencers” could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site’s own publishing platform. This is a great opportunity for […]
How To Get Mobile-Friendly: Deciding Between Responsive and Adaptive Design
To put it simply, there is no excuse not to have an excellent mobile site in 2014. We’ve been talking about it for years, but the day is really here: mobile is surpassing desktop usage. And that isn’t just a fun fact about the modern day and age we’re living in. It’s proof that if […]
Watch National Positions Newest Webinar on Mastering Content Marketing
Content marketing is more crucial than ever when it comes to effective, innovative digital marketing. As most digital marketing companies know, offering a comprehensive range of Internet marketing services is the key to getting companies the authority and the visibility that they’re looking for online–and no one is more familiar with this than National Positions […]
Marketing Lessons Learned from The Top Super Bowl Advertisers
Whether you’re an avid sports fan or you haven’t followed football a day in your life, it’s fairly safe to say that all of us know one thing: Super Bowl Sunday is right around the corner. But while you work on perfecting your artichoke dip for the big day, don’t forget that the Super Bowl […]
The 3 Steps to a Killer Content Marketing Campaign
Thanks to the rising emphasis on user-experience and the increasing clout of quality content, Content Marketing has become one of the most essential components of digital marketing today. Content has always been king, “getting social” has been a common piece of marketing advice for a number of years, and even Google is telling businesses they […]
Conversion Optimization: 3 Steps to Reducing Shopping Cart Abandonment
Optimizing your checkout page is crucial if you want to increase sales and stop customers that are moments away from completing their purchases from jumping ship right in those crucial final stages of conversion. Shopping cart abandonment is one of the biggest conversion hurdles that e-commerce sites struggle to overcome. As an ecommerce site, it’s […]
5 PPC Lessons Learned from 2 Google Adwords Case Studies
2013 has certainly been a year marked by tremendous change, for organic and paid search, and everything in between. In the past year, Google has evolved their search algorithms and their advertising platform, and made a number of changes that businesses, marketers and advertisers alike are all having to adapt to. Google’s getting more advanced, […]
Happy Holidays from National Positions
It’s been an eventful year and all of us at National Positions are so happy to have shared it with you. We’re thankful for your partnership and we’re incredibly proud to be able to help you keep growing your business each and every day. With so much going on in the world of search, 2014 […]
How You Can Use Baseball to Explain Your Entire Internet Marketing Campaign
Analogies are awesome tools for furthering our understanding of any given situation, but when it comes to getting a firm handle on what can otherwise be fairly complex concepts like SEO and Internet marketing, they’re incredibly helpful. That’s why we’re sharing one of our favorite SEO analogies to help you understand the basics behind Internet […]
Penguin 2.1 Recovery Guide [Infographic]
When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn’t just hit a huge number of sites, it hit them hard. This fifth-edition of the search engine’s infamous Penguin data refreshes was designed (as were it’s predecessors) to root out web spam, and penalize poor quality link schemes, and promote […]