SEO vs. Conversion: How to Balance Rankings Versus User Experience
Andrew Chen has a great Quora-comment-turned-blog post. Andrew breaks discusses the eternal struggle for every marketer: how to balance user satisfaction versus virality. This is something every marketer faces, as she must decide whether to create a campaign that focuses on value exchange or one that focuses on growth. Both arguments have their merits. An […]
How Your SEO Impacts Your Online Reputation
Giuseppe Pastore has a great post on SEOMoz about how Twitter’s bad SEO negatively impacts his brand. We highly recommend you check out the post. It’s a great read, not only for the SEO knowledge that’s dropped but also because it gives you a great peak into the mind of a rock star online marketer. […]
How to do Keyword Research for a Profitable Internet Marketing Campaign
So you’ve decided to kick of (or completely rebuild) your online marketing efforts. Awesome, the first step to recovery is admitting you have a problem. And if you’re not generating business from the web, you definitely have a problem. Keyword research is crucial to every successful online marketing campaign. That’s because keywords are the backbone […]
How to Use Lead Nurturing to Increase Conversions, Sales and Customer Retention
National Positions has launched a new Lead Nurturing program designed to help companies “close the marketing loop” in the following ways: • Generate and capture more leads • Increase conversions, upsells and customer retention • Strengthen customer relationships • Make the most out of every visitor to a company website In this blog post we […]
Apple’s New Maps App Will Change Local Search
At the annual WWDC conference this week, Apple announced a new mobile maps application that will replace Google Maps on iPhones, iPads and iPods. This rumor has been going around for several months and it turns out to be true. The new map product will be rolled out with the new iOS 6 update, which […]
How to Optimize Your Business for Local Search
If you have a local business (or multiple branches or maybe even a franchise retail store) local search is crucial to your online success. In fact, local SEO is arguably more important than traditional SEO, because it gets your store/branch ranked in the local search results, rather than the universal results. You might be thinking, […]
Major Google Shopping Changes coming soon
Just a couple of days ago, Google announced that they will be effectively retiring the free version of Google Shopping. This has led to a number of people complaining about the potential revenue loss and questioning the ethics of Google in using a “paid inclusion model”. We aren’t here to judge ethics, or complain, but […]
Facebook Tests New Timeline Design
Facebook has recently started testing a new design to users’ Timeline that compresses user information into the cover photo. The new design isn’t that much different, but it definitely stands out compared to the current layout. Now the user’s name, education, location, occupation and other information will be laid on top of the cover photo. […]
Google Knowledge Graph
Google Search is about to get a little more sensitive to your needs. Wednesday, Google announced the launch of Knowledge Graph, which is an attempt to make search more human. Based on new technology Google has developed and acquired, Knowledge Graph will make the search engine algorithms act “more human” by providing instant answers to […]
How to Make the Most of the Penguin Update
Over the years, Google has had several updates to improve its search results by reducing spam. In order to get your website to the top of search results, many people have been using sneaky tactics that are now being caught by Google. According to Search Engine Watch, the things you should avoid are: -Hidden doorway […]