Is Your Digital Advertising Bucket Leaking?
When it comes to working with an agency for your digital advertising (Google Ads, Facebook Ads, etc.), you want to know that every dollar you invest contributes to a positive ROI. One thing that surprises us when onboarding new clients is that many of them had no idea how much of their investment had been […]
Google’s May 2020 Broad Core Update – This One’s A Doozy
Google processes trillions of searches every year. They use the mountains of data they collect in the process to guide them in tweaking their search engine algorithms—in 2019 alone they made more than 3,000 changes. Most of these changes have little effects on search results, so businesses don’t notice them. But every now and then […]
Why Email Is Your Greatest Marketing Asset During COVID-19
Marketing managers and businesses alike are constantly mining the depths of the digital ecosystem to unearth the “next” groundbreaking strategy that will skyrocket them to the next level. When the competition seems endless, the thirst to stand out and the need to be a step ahead can quickly become unquenchable. Marketing during the COVID-19 pandemic […]
National Positions Takes Home Three New 2020 Communicator Awards!
Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards […]
How COVID-19 Is Taking a Toll on AI & Machine Learning and What It Means for Businesses
The coronavirus pandemic changed what we search for and what we buy online overnight. In 2019 top Google searches included things you’d expect—personal care items, home goods, tech products, apparel, and toys and games. By April of this year top search items included toilet paper, face masks, hand sanitizer, and Lysol spray. We’ve entered a […]
National Positions – Digital Breakthroughs Podcast Is Back!
This week National Positions CEO Bernard May welcomes Chief Digital Officer at VF Corporation, Leo Griffin. VF is one of the world’s largest footwear and apparel companies, with over 20 brands under its umbrella, including Vans, The North Face, Timberland, Dickies, and JanSport – just to name a few. This deep dive into the world […]
Moving “Forward” Beyond COVID-19
This year has been off to a rocky start. No question. The clock struck midnight and we all waved goodbye to 2019 and hello to a new decade, bright-eyed and excited to tackle a brand-new year. Or so we thought. National Positions has seen its way through economic rises and falls before, including the Great […]
Free Ads on Google Shopping?! No, You Are Not Dreaming
In a world full of questions, there is one entity that has been keeping track of all of them—Google. Everything from “When is lockdown ending?” to “Where can I buy a facemask?” has been on our minds and therefore part of our Google searches, as we make our way through the new normal. But there […]
Google Announces $340 Million in SMB Ad Credits
As small and medium-sized businesses continue to feel the impact of the COVID-19 pandemic, service-based brands that support these businesses continue to look for ways to help them. For many businesses, the main goal (for the time being) is to maintain viability as opposed to focusing on bullish revenue growth. This change in strategy, however, […]
5 Ways to Take Your Meetings from Zzz to A+ In-Person and Online
We have all been in one and we have all wished it would end sooner. We’ve tried chewing gum, sneaking a snack, doodling, taking notes, daydreaming, but nothing seems to help…when you’re stuck in a work meeting that’s so boring, you’d (almost) rather be at the dentist. Too often, these gatherings, geared toward resolving issues […]