Small Business Online in the Age of COVID-19: What You Need to Know
COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If […]
Your Holiday Marketing Needs to Start Now—Here’s Why
Over the past decade or so, most brands have set their sites on launching holiday promotions a little after those Halloween costumes have done their tricking and treating and the Thanksgiving decorations are ready for their annual debut. Each year (as consumers) it feels like the holiday marketing season creeps into our lives a day […]
Digital Breakthroughs Episode #7 – Competitive Intelligence With Mike Roberts
For the seventh installment of our Digital Breakthroughs podcast, CEO Bernard May sat down (virtually) with founder and CEO of SpyFu, Mike Roberts. As a dynamic competitive research tool, SpyFu has been a game-changer for brands and marketers who need to “dive beneath the surface” when it comes to uncovering what the competition is doing. […]
3 Tips for Creating an Effective Conversational Marketing Strategy
Not so long ago, face-to-face conversations were the key to a brand’s success, especially at brick-and-mortar stores. Things are different now that life has moved into the virtual realm. More people than ever are doing business online—especially as we navigate a global pandemic. But customers still want conversations. And they still want to be nurtured […]
Ecommerce Growth & Opportunity in 2020: 5 Things You Need to Know
We are not going to belabor the obvious—2020 has been a challenge, and this is truer for retailers perhaps more than any other type of business. Companies across all industries that once relied on their retail locations to drive purchases have watched as their foot traffic evaporated, leaving the future uncertain. The silver lining that […]
Why You Should Care About Product Data Feeds (Plus a Few Optimization Tips)
If you toss and turn at night worrying about how to boost sales and increase product visibility, welcome to the club. You’re probably hyper-focused on marketing strategy and savvy advertising. Rightfully so. But what if you’ve been overlooking a way to maximize your online exposure all along? We’re talking about product data feeds—or more specifically, […]
Podcast Alert! 20 Strategies for SEO Success with Holly Miller Anderson
In the latest edition of the Digital Breakthroughs Podcast – National Positions CEO Bernard May (virtually) sat down with SEO expert and strategist Holly Miller Anderson to unpack 20 SEO success strategies that businesses and brands around the world can put into practice. As a former head of SEO for brands like Macy’s and Bloomingdales, Holly’s invaluable […]
5 Ways to Optimize Your Marketing Funnel to Get the Results You Want
A marketing funnel (or sales funnel) is the process a lead goes through to become a paying customer or client. The end goal may also be non-monetary, like capturing a person’s email address. Marketing funnels (sometimes referred to as the “customer journey”) are essential because they help turn prospects into customers. They’re called funnels because […]
5 Facebook and Instagram Marketing Updates to Know About in 2020
To say it’s been a strange year so far would be an understatement. Yet, even in the midst of a pandemic (and no doubt because of it) programmers at Instagram and Facebook have been busy at work updating the platforms with new features. We’ve highlighted five of these social media updates that can benefit advertisers, […]
Digital Breakthroughs Podcast #4 – Nutritional Marketing with Gabriel Flores
In our ongoing quest to bring you the latest from industry-leading marketers, business leaders, and entrepreneurs – Digital Breakthroughs is back with CEO of Applied Nutriceuticals, Gabriel Flores. In addition to being a highly decorated martial artist, Gabriel has over 20 years’ experience developing, marketing, and launching hundreds of nutritional supplements. National Positions CEO Bernard […]