5 Ways Local Businesses Can Adapt Amidst COVID-19
Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their […]
LegitScript Certification: What Is It and Does Your Business Need It?
The internet has changed the world for the better in so many ways. But it has also provided a platform for unscrupulous product sellers and service providers. Every day these shady operators rake in cash at the expense of public health—often with devastating consequences. Just ask the Pennsylvania woman who suffered permanent blindness in one […]
8 Influencers Who Are Changing the Game
Influencer: a word that’s often thrown around by marketers, YouTube viewers, and Instagram followers to define someone with digital clout and online selling power. But did you know that many internet personalities and entertainers cringe at the utterance of the term influencer? This is likely due to the perceived box they get shoved into when […]
Why Omni-Channel Marketing Is a Potential Goldmine!
Most brands today use multiple marketing channels to reach consumers. But messaging across these channels isn’t always consistent. You can have engaging social media campaigns, on-point email marketing, and a sleek website, but if they don’t work together, you’re not harnessing their full potential. Say a customer falls in love with a jacket in your […]
Choosing A Marketing Agency: 9 Questions You Need To Ask
Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional […]
Is Your Website ADA Compliant? Make Sure It Is in 2020
Just a few of decades ago, those of us who were around at the time couldn’t have imagined how the internet would come to dominate our day-to-day lives. These days we rely on websites for just about everything. But, for the one in five Americans who has a visual, auditory, ambulatory, or cognitive disability, navigating […]
Our 2019 Viral Campaign
Winners!
Can you believe it? We are about to ring in 2020 and enter a new decade. But before we do—let’s take one more look at 10 marketing campaigns that went completely viral and set the internet on fire in 2019. This year’s viral campaign winners (according to us) could not have be more varied, risky, […]
Google’s BERT Update: What You Need to Know
When it comes to ranking on Google, it’s no secret that showing up in search results comes down to content. Over the past couple of years, the value of content—and the context surrounding that content—has been a huge focus for both content marketers and SEO strategists. However, as Heraclitus once said, “The only constant in […]
Interview Alert! CEO Bernard May on USA Radio Network
In November of 2019, National Positions CEO Bernard May was featured on the USA Radio show hosted by Charley Jones to discuss how businesses can get their marketing “holiday-ready.” The discussion spanned subjects ranging from websites to chatbots and even a free playbook that any brand can use this holiday season. Check out the full […]
5 Ways to Dominate Your Industry This Holiday Season (And Why You Should Start Now)
Everybody knows that the holiday season is the busiest time of the year when it comes to consumer spending. It’s no big secret that the holiday season equates to the “gift giving” season, and most people need little prompting to break out their credit cards during this merry time. The average U.S. consumer expects to […]