Digital Breakthroughs #10 – Marketing Trends for 2021!
Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us. Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where […]
9 Ways to Virtually Celebrate the Holidays With Your Team!
If your company is anything like ours, you started planning this year’s holiday party about a week after last year’s ended, but alas—we all must take those plans, wrap them up, tie a pretty bow, and store them until next year. But does this mean the end of holiday celebrations for you and your hardworking […]
7 Brands That Successfully Adapted Their Advertising for COVID-19
When COVID first hit, many brands were left scrambling to rethink their whole ad messaging strategy. Expedia’s globe-trotting garden gnome was put on house arrest, and the Charmin bears went into early hibernation. Ads featuring vacationers frolicking on white sandy beaches suddenly became irrelevant (if not cruel) amid announcements of lockdowns and mask mandates. But […]
Marketing Conversion Strategies for 2021: Podcast Alert! *Part 2*
Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect […]
Marketing Conversion Strategies for 2021: Podcast Alert! *Part One*
Can you believe that the holidays are right around the corner?! And we all know that the holiday season is something that families, shoppers, and businesses count on to make the year in the rearview mirror all worthwhile. With this in mind, National Positions’ Digital Breakthroughs podcast decided to dedicate Episode 9 to conversion rate […]
The Beginner’s Guide to Conversion Rate Optimization for 2021 (CRO)
It is no secret that in the world of marketing, branding, and advertising that the attention you get is often the measure of success. Or is it? All brands in (and out of) the digital ecosystem are constantly battling to be top of mind and striving to capture the lion’s share of search, ad clicks, […]
7 Ways to Automate Your Ecommerce Success
Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you […]
Digital Breakthroughs Is Back for the 2020 Holiday Season! *Part Two*
Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are […]
Digital Breakthroughs Is Back for the 2020 Holiday Season! *Part One*
For the eighth episode of National Positions’ Digital Breakthroughs podcast, we decided to focus on what most businesses wait all year for. The holiday shopping season! Furthermore, it goes without saying that this year has seemed to give us more coal than shiny bows, but perception is everything because we all know that coal can […]
Setting Up a Facebook Store for the Ecommerce Boom? Here’s How to Do It!
If you’re ready to take advantage of the online shopping explosion spurred by COVID, there are some things you need to know to get started. Competition is stiff, sure. But literally, a third of the global population (2.7 billion people) actively uses Facebook every month. This means there is plenty of room for sellers to […]