5 Ways to Supercharge Ecommerce Profits in 2021
Although we may be well into 2021, much of what happened in 2020 will have lasting effects for years to come—especially when it comes to purchase behavior. While most of us shifted our spending in many ways due to closed brick-and-mortar locations, stay-at-home orders, and a lack of access to activities, experiences, and entertainment we’ve […]
Why Offline Conversion Tracking Is Your Secret Weapon!
Offline Conversion Tracking Is Your Secret Weapon: Here’s Why It Matters Online conversion data doesn’t give you the full picture of who’s buying your products or services. Business happens offline, too. Someone might download a free eBook on your website but sign up for a service agreement in person. A homeowner might find a plumbing […]
Transforming Your SEO Content Strategy for 2021!
SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is […]
Getting Real About Amazon SEO & Rankings!
Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how […]
There’s a New Social “Clubhouse” in Town!
You’ve got your tweets, your likes, your shares, your double taps, your swipe-ups…and the list keeps expanding as new social platforms emerge and evolve. Without a doubt, the social media landscape can be a loud, crowded, and challenging place to navigate, break through, and get your voice heard—especially if you’re starting from scratch. With all […]
Apple vs. Facebook – Welcome to 2021!
What We Know – Apple’s Impact on Facebook Ads This is what our team currently knows surrounding the impact this change (update) from Apple will have on brands/businesses currently running ads on Facebook. *Facebook’s Pro-Active Opt-in* In an effort to get ahead of the situation, Facebook will be implementing its own preemptive opt-in ahead of […]
13 Brands that Pivoted to Find Success for 2021
HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true…before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year. We reached out […]
6 Must-Haves for Launching (or Upgrading) Your Podcast in 2021
The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018. Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of […]
Podcast Alert! Marketing with GRACE in 2021
In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new […]
7 Ways to Market Your Small Business in 2021
2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, […]