Case Study

ITALIAN AMERICAN CITIZENSHIP ASSISTANCE PROGRAM

Who Is ITAMCAP?

Italian American Citizenship Assistance Program (ITAMCAP) provides a comprehensive range of services to Italian Americans, with a primary focus on dual citizenship assistance. This time-intensive process requires extensive knowledge of both American and Italian citizenship law. ITAMCAP is dedicated to simplifying this process through robust candidate screenings and assisting clients every step of the way.

The Challenge

The initial challenge for ITAMCAP stemmed from attaining the proper information in order to accurately screen their candidates against citizenship requirements. This information would allow for simpler automating of processes, enabling the team to quickly and effectively filter applicants. The process can be stressful and ITAMCAP wanted a streamlined solution for assisting more applicants in less time.

KEY RESULTS

Increased Social Website Traffic (IG)

0 %

Greater Email Traffic Sessions

0 %

Greater Conversion

0 %

Higher Sales Revenues

0 %

A Powerful Omnichannel Strategy

Technical SEO/UX Optimization

Our team went to work improving technical website elements involving both the user experience as well as technical ranking signals.

Content Ideation & Optimization

A site content strategy was implemented, providing site visitors with the contextual content needed for a greater understanding of the dual citizenship process.

Email Marketing Automation

Marketing automation went to work, handling incoming lead traffic, screening embedded questionnaires, and integrating client information with a full sales CRM for proper organization.

Strategic Omnichannel Approach

National Positions implemented an omnichannel approach including email, SEO, social media, and PPC channels to meet ITAMCAP’s goals.

Powerful SEO Strategy

A rigorous SEO strategy was implemented to drive greater awareness in search as well as improving on-site conversions via CRO.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

SUCCESS IN 2022 (AND BEYOND)

ITAMCAP’s multichannel campaign not only provided a new level of interest and awareness but also conversion and profitability! In short, ITAMCAP increased monthly sales by more than 700% and tripled the size of their team to keep up with demand.

What is more incredible is that these results were achieved throughout the global pandemic and a semi-shutdown of the Italian government. 2022 has been quite a year and we can’t wait to continue to help ITAMCAP reach new levels of success as we move into 2023!

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

Your Custom Strategy Is Waiting

Let’s build a strategy customized for your brand, your market, and your goals.