5 Ways to Build Profitable Ad Campaigns This Holiday Season
The season to be merry is quickly coming closer, and it serves as the perfect time to build a brilliant marketing campaign. If you’re looking for actionable ideas for effective holiday marketing and holiday-specific ad campaigns for the season, you’re in the right place. We’ll discuss five strategies to work into your campaigns that could […]
3 Must-Have Strategies to Get Your Website Holiday-Ready
5 Landing Page Tests You Need To Be Running
When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but […]
7 Paid Media Metrics That Matter MORE Than Clicks
We want to let you in on a little secret about paid media advertising. Ready? The number of clicks doesn’t really matter! Say it with us! What prospects do once they click, that’s the good stuff. Think of it this way: What is worth more? One hundred ad clicks with one sales conversion or 50 […]
5 Reasons Why Your Website Is Not Driving Leads
The main goal of the majority of websites is to drive leads, sales, or some form of trackable conversion. Attracting your target audience and converting them into customers can be done using many clever strategies taking place on your website. Conversion optimization is important for the success of these strategies. Visitors to your website usually […]
Website Conversion Optimization – Here Is Where You Begin
Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website […]
5 A/B Tests to Generate More Profitable Results
A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!). Either way, it works. You can use A/B testing on everything from website copy to paid search […]
7 Simple Ways to Improve Your SEO Right Now
You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website. In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon […]
5 Ways to Supercharge Ecommerce Profits in 2021
Although we may be well into 2021, much of what happened in 2020 will have lasting effects for years to come—especially when it comes to purchase behavior. While most of us shifted our spending in many ways due to closed brick-and-mortar locations, stay-at-home orders, and a lack of access to activities, experiences, and entertainment we’ve […]
Digital Breakthroughs #10 – Marketing Trends for 2021!
Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us. Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where […]